Cleo Anderson, a luxury travel expert, and the Principal and Founder of multi-award-winning PR agency The Anderson Group, recently landed her own travel show with LUXE.TV.
In less than a year since its premiere, the talented media personality has already won ‘Broadcast Media Host and Producer of the Year 2023’ for ‘Wanderluxe with Cleo Anderson’ at the Influential Businesswoman Awards.
From carefully sourcing the finest stays in the world – to place inside each impressive Oscar nominee gift bag, to finding unique ways to launch new products for high-end brands – no two days are the same for Cleo, who loves travelling the world and sharing her 5-star experiences.
We recently had a chat with Cleo about luxury travel, her time filming LUXE.TV in Athens, as well as her favourite getaways. Read on to discover more.
What have been some of your career highlights so far?
I feel that anyone who builds something of their own and sustains that over some time has managed to do something that many do not, so for me that is an overarching accomplishment. Lately, there have also been some really exciting highlights, including being hailed a luxury travel expert in Forbes in 2020, which was fantastic. Early on in my PR career, landing the UK contract to do the PR for Monte Carlo SBM’s 150th Anniversary was a career highlight, as they are such a revered brand in the hotel world. Being crowned the Luxury Travel Curator for The Oscar Nominee gift bag has been great, too, but landing my travel show with LUXE.TV – ‘Wanderluxe with Cleo Anderson’ – has been the pinnacle of my career to date and is a dream job – it’s something I have wanted to do for a while.
As owner of an award-winning luxury PR agency, what do you enjoy most about your work?
I love the variety in terms of the types of clients we work with; working with luxury hotels, I will often visit and stay to get a feel for what they have to offer. I have visited a myriad of places like Cambodia, Bali, Turkey, Vietnam, and Monaco on client visits, which has been great. We also work with some gorgeous luxury products; recently we worked with a standout luxury olive oil made in Greece, which we did a fantastic global PR campaign for. Whether it be working on a campaign for gourmet vegan chocolates or a boutique hotel in some remote place, no two days are the same, so it’s never boring.
When did your passion for travel begin?
In the early days, it was a trip I did with a group of friends and my sister – we went to Miami’s South Beach. That was my first transatlantic girl’s trip and that piqued my interest in world travel. Shortly after that, I went to Thailand with another group of friends, and it became a habit to visit new places when I was able. Once I started, I realised that I was born to travel the world.
In the year 2023, how would you define “Luxury Travel”?
People are travelling more than ever after being grounded for so long, and I believe that luxury travel is about the individualised, bespoke travel itinerary. For me, that’s what 2023 travel is all about following the pandemic.
What type of travel experiences do you think people are currently searching for?
I feel that it has given people a new perspective on life, and I think that people are looking to tick off their big bucket list trips. People want to live their lives more fully than before.
What have been a few standout hotels you’ve recently visited?
We work with a company in Germany that converts lighthouses into luxury boutique hotels – one such hotel in the Canary Islands, Spain is Faro Cumplida. That stay was fantastic, and the location is great. Al Sahel by Anantara in Abu Dhabi was also an enjoyable stay; Anantara is one of my favourite hotel brands, and Al Sahel, in particular, is a nature lover’s dream. The dwellings have a ‘glamping’ feel – luxury on the inside, with a gorgeous setting and a much-needed plunge pool for the heat. I have memories of sitting on the patio with my morning coffee and watching the wildlife -deer, peacocks, and more – stroll past me completely unfazed. It was beautiful.
On the Athenian Riviera, Dolce by Wyndham in Vravrona was a pleasant find. It’s a delightful family resort, but many people don’t know that it also has a handful of private villas with your own private butler, private pool and stunning sea views. I stayed there during filming, and we feature the villa on the show. It was a gorgeous stay. I also love the Four Seasons Astir Palace.
One of your most memorable getaways?
I remember a stay at a hotel called Argos in Cappadocia; the location is like nowhere else on earth. The terrain is out of this world, and the landscape is incredible. In the mornings you can watch scores of hot air balloons rise into the sky and I loved going up in a hot air balloon myself one morning, with a champagne and strawberries breakfast laid out once we landed. It is a unique place and a must-see for anyone who loves travel.
Tell us more about your new travel series ‘Wanderluxe With Cleo Anderson’.
It’s a brand-new luxury travel show that premiered on LUXE.TV earlier this year, with 462 million subscribers in 65 countries. Each episode features different ways to enjoy luxury, from exclusive hotels and resorts to unique experiences in each location. The show is available to watch in Greece on Cosmote TV and Vodafone, as well as other channels. The cinematography is beautiful, and it’s a dream to film.
Your first series is based in Athens. Can you share some of your favourite experiences filming in the Greek capital?
We feature several gorgeous places, including a penthouse with Acropolis views. It was beautiful to wake up to that historical view in the morning after filming – I never get tired of it. Walking around Plaka and filming there was stunning; the Greek people were really hospitable and interested in what we were doing, so it was fun. We also enjoyed going out to sea – we wanted to highlight the things that people don’t seem to know about both Greece and Athens; being in Greece is not just about visiting the islands – the Athens Riviera also has a lot to offer and it’s so close to the city centre.
What are a few of your favourite Greek islands?
Visually, Santorini for me is the most elegant and beautiful island. I also enjoyed Mykonos – walks around the island are just lovely. In my teen years, I would visit Skiathos and Rhodes with my sister each year, so I’ve been coming to Greece for some time and know it pretty well. There are always more places to explore, which is what I love about Greece.
What do you always pack with you when travelling?
I always have my laptop so that I can keep up with work – it’s my portable office. A good face and body moisturiser is a must and is always in my bag. My portable speaker by Bose goes everywhere with me, especially if I’m going to be poolside. Vaseline for my lips is essential – the small tins with cocoa butter are perfect. I also switched from sugar to Stevia last year, so I always keep liquid Stevia in my bag for my coffee in the morning. When travelling I also make sure I have a chic bathing suit or two with me – in Athens, I really enjoyed swimming in the sea.
Finally, if you could go anywhere tomorrow, where would it be?
St Barth’s had been on my bucket list for so long and that’s where one of the next episodes was filmed. As I’m half Caribbean, I feel right at home there!