5 Greek Fashion Brands to Shop for Winter 23  

With the festive season getting closer and closer, now’s the time to start working on your new winter wardrobe. 

It’s entirely possible to look warm and stylish at the same time, which is where reliable closet staples – boots, coats, turtle necks, knit dresses (and more) – are essential.

And to make it even easier to choose what you want to add to your winter closet, we’ve rounded up some of our favourite Greek fashion brands – so you can shop ahead for this busy holiday season!

PHILOSOPHY 

Greek fashion brand PHILOSOPHY is chosen by women who seek freedom and a unique style when it comes to their looks. Abstract lines, monochromes, neutral shades, and unique textures are seen throughout all designs, which are both timeless and contemporary. Their current winter collection also has splashes of orange, green and fuchsia – for those who want to wear some brights on gloomy days. 

NAMASTÉ

This minimalist brand creates clothes that not only make you feel great but also comfortable when you put on an outfit. Their AW23 collection is full of earthy tones and textures that are soft and chic. NAMASTE’s aesthetic escapes seasonal fashion trends and focuses more on a timeless design, so you can wear their pieces for years to come. And you can also add some of their jewellery pieces to finish off your look! 

Project Soma

This contemporary label was founded in 2019 by Greek celebrities Mary Synatsakis and Athina Oikonomakou. The two popular influencers combined their creative powers to establish a fresh modern brand with a touch of boho. All pieces are carefully sewn and manufactured in Greece, and the new winter collection is filled with earthy and pastel colours, as well as floral patterns, that add a touch of romance and elegance to any look. 

Chatòn

The brand’s passion is to create unique clothes that can be worn both day and night. Always choosing exquisite fabrics, Chatòn is known for its feminine dresses and stunning colour palette. Creating fine pieces that flatter all body types, their winter collection includes stunning coats and oversized blazers that can be worn from a day in the office to a night out for dinner.

Badila

Designed and made in Athens, this well-known local brand has created unique winter pieces that make for the perfect weekend wear this season. Featuring simple lines and natural raw materials, you can find high-quality basics that can be worn casually, or dressed up for a more special occasion. 

Main Image by Project Soma

Summer 2022’s Best Greek Swimwear Brands 

It’s time to put those sweaters and coats away and bring out the bikinis and classic one-pieces for your summer 2022 holidays, with the best Greek swimwear brands.

As the bright spring weather transitions into warm summer days, it’s officially time to ditch the winter wardrobe and start celebrating the summer season with some sophisticated new swimwear.  

And when it comes to finding new summer pieces, there are so many options and designs to choose from, so we’ve rounded up the best Greek swimwear brands for you- that will have you looking cool and stylish this season! 

Holyday 

Each piece is carefully thought out, as the modern, yet timeless designs are made for every body type; and their range can easily take you from a long, lazy day at the beach, straight to an outdoor bar for evening drinks. Holyday’s latest collection has us obsessing over their baby blue range!

Insights Greece - Summer 2022’s Best Greek Swimwear Brands 

Georgia Theodosiou

A swimwear and resort wear brand with floral suits, classic bikinis and one-pieces; this year Georgia Theodosiou has added a few scoop neck one-pieces, and classic white bikinis. Our fave is the navy one-shoulder piece!

Sophie Deloudi

Each season, the designer experiments with new materials and styles- and whether it’s bold colours, classic black bikinis, or geometric patterns you are after- the 2022 collection has something to suit every style and taste. 

Stefania Frangista 

Whether you are off to the Amalfi Coast, Cycladic islands, (or anywhere in between) this swimwear range is made for sunny European days and balmy nights!  

Zeus + Dione 

Creating sophisticated and effortless swimsuits, Zeus + Dione has kept with the brand’s overall classic style this season, with the pieces being Grecian-inspired in both design and colour. For 2022, we can’t get past their elegant and timeless one-pieces! 

Discover the Best Greek Sandal Brands for 2022 Here

9 Leading Greek Jewellery Designers You Need to Know

When you’re seeking an original and elegant piece of jewellery– whether a ring, cuff, necklace or statement piece– you want something that will last a lifetime. To find that something special, a visit to some of the finer boutiques across Greece can be an obvious choice.

Indeed, Greece is home to some of the world’s most talented jewellery designers, who draw from hundreds of years of expertise and know-how to create truly memorable pieces- featuring gold, silver, pearl, diamonds and other classic gems.

With so many to choose from, we’ve rounded up a few of our favourite Greek jewellers who are are leading the way with exceptional style, creativity and design. 

Nikos Koulis

Nikos has established himself as one of the most sought-after designers in the country. With a Greek influence, Nikos mixes both classic and contemporary themes creating exquisite pieces that are loved by his loyal clientele worldwide. His pieces feature a range of diamonds of various cuts and colours, gold, rubies, emeralds, pearls and unique materials that stand out. With a flagship store in Athens, Nikos’ pieces are stocked in luxury boutiques all over Europe, America, Asia and online.

Katerina Makriyanni

Katerina who loved art since young, could not resist continuing the family tradition. Having studied jewellery design in Florence, her love for creativity, the family business and her hometown Chania (where she resides and creates her magic) lead her to the field of jewellery making. Creating pieces that are ideal for every occasion, Makriyianni’s trademark fringed fan earrings have become a hit worldwide. 

Polina Ellis

Athens based jewellery designer Polina Ellis is an archaeologist and fine artist that transcends and transforms the inspiration of her life experiences and academic studies into a unique design with symbolism. Pairing strong lines with clean forms, Polina creates pieces of subtle luxury that adhere to Ancient Greek ethos. Her pieces are sold in her showroom at Kifissia and selected retailers in Athens, Mykonos, across Europe and the USA.

Yannis Sergakis

Yannis is the descendant of a well-established family of Greek diamond traders. He was drawn into the alluring world of precious stones from a young age and after studying gemology and design, Yannis created his own luxury brand. Working mainly with gold and diamonds, he creates stunning pieces that can be worn both day and night. With a flagship store in Athens, Yannis’ pieces are stocked all over the world and online.

Ioanna Souflia

Ioanna’s homeland of Greece has an unmistakable influence on her designs. Born and raised in Athens, Ioanna trained in the Greek capital, London and France. Influenced by her contrasting training the designer’s aesthetic is shaped from the unique pairing of opposing elements. With a strong Art Deco influence, her pieces are elegant and striking. 

Christina Soubli

Christina’s collections are soft and feminine and are inspired by a different mood, a story or experience that triggers her creativity. Christina has been distinguished with significant awards, including the Worshipful Company of Goldsmith’s Award of Jewellery. Her work has also been exhibited in some of the most prestigious galleries and stores worldwide, where she has received numerous outstanding reviews.

Lito Karakostanoglou

Having starred in international runway shows by Kenzo and Jean Paul Gaultier, the Athens-based jeweller creates delicate and feminine designs. Lito is a fusion of the old-school feel of traditional jewellery mixed with contemporary influences marking a new era for craftsmanship. Her collections exhibit a perfect mix between the designer’s  Greek heritage, her mastery of traditional techniques and her artistic instinct.

Christiana Kafa

Christiana is a Greek Cypriot jewellery and accessories designer, who launched her first line in 2014, featuring a range of bracelets, rings, earrings and necklaces in silver and gold with precious and semi-precious stones. Her jewellery pieces, which are minimal and simplistic are stocked worldwide. 

Ileana Makri

Fascinated by the warm and exotic allure of her rich Greek culture and nature, Ileana’s creations feature a wide range of powerful symbols from the Mediterranean- in a simple and sophisticated way. Her creative collaborations with some of the world’s leading fashion houses have led to the creation of iconic collections that have attracted the attention of A-list celebrities. With a flagship store in Kolonaki, Ileana’s pieces are also stocked worldwide.

 

Main Image by Ileana Makri 

Greek Fashion Brands to Know and Shop for Autumn Winter 21

Fall is a great season when it comes to fashion because you can finally wear your favourite jackets, jeans, coats, shirts, and boots — which is the perfect mix for a chic autumn/winter wardrobe.

The quintessential autumnal outfit can take you from brunch to work, then evening drinks- all in one effortless look. What you need is a timeless collection made up of essential classics that are suitable for any place, or event. Think good-quality blazer, neutral colour trench coat, long sleeve dress, polished pants, versatile jeans. Never dated or over-the-top, just sophisticated, understated, and, of course, comfortable. 

If you could use some inspiration for your own Autumn Winter wardrobe for 2021, keep reading to discover the must-have Greek fashion brands that are perfect for the season. 

Zeus + Dione

Inspired by their admiration of Greece’s traditional craftsmanship and talented local artisans, Zeus+Dione is a modern (yet timeless) brand that has now become one of the most sought-after labels in the international fashion world. Each piece is designed and produced in Greece, as one by one, the custom-made textiles are weaved, dyed, embroidered, and cut by expert artisans using traditional techniques with sophisticated flair. This AW21 collection is in honour of the 200 Year Anniversary of Greek Independence. 

Editor’s picks for AW21 

Ancient Kallos

Ancient Greek symbols printed on cotton fabrics, authentic embroideries on shirt dresses, cotton broderie, silk fabrics and handmade tassels are only a few of the striking details that define Ancient Kallos. The brand has also dedicated its Fall Winter 21 collection to the 200 year anniversary of the Greek War of Independence, 1821- praising the Greek heroine Bouboulina.

Editor’s picks for AW21 

Themis Z

Inspired by her Hellenic heritage, talented international designer Themis Zouganeli creates simple and timeless pieces that are all carefully handcrafted in Greece. Using locally sourced natural materials and traditional artisans, the classic collections include signature and graceful ready-to-wear pieces that are adored by women worldwide.

Editor’s picks for AW21 

Mallory The Label

Mallory represents all women of today: stylish, beautiful, and hard-working. It’s a brand created by friends Mara and Irene, that offers casual and elegant all-day clothes, evening looks, and chic styles. The clean lines and unconventional cuts compliment the female figure proving that comfort and style can be compatible.

Editor’s picks for AW21 

Costarellos

Designer Christos Costarellos blends his love for colour and unique cuts in his distinct creations. Inspired by the spirit of ancient Greek philosophy, Christos infuses a breath of fresh air into his creations, which can be found in exclusive department stores worldwide-  including Harrods, Moda Operandi, and Harvey Nichols. Below are pieces from the brand’s pre-fall collection, which can easily be worn throughout the cooler months. 

Editor’s picks for AW21 

Ioanna Kourabela 

With designs inspired by Greek geometry, Ioanna Kourabela uses natural raw materials, innovation, production exclusively made in Greece and high-quality fabrics to preserve precious pieces of Greek tradition and heritage- while adding a modern touch to take the timeless Greek aesthetics to other parts of the world. 

Editor’s picks for AW21 

Kose Resort

Kose Resort is a luxury womenswear brand founded in Greece. All garments are made with the highest quality standards by local artisans. Founder and owner Ioannis Koseloglou, places a huge emphasis on using elegant and luxurious fabrics, as well as developing sustainable ways of production. 

Editor’s picks for AW21 

 

7 Greek Swimwear Brands You Should Know 

When it comes to swimwear, Greece certainly knows how to do it right. The country’s seemingly endless summers, stunning beaches, and love of the outdoor lifestyle make Greek designers leaders on how to dress for a long day out in the sun!

And let’s be honest- a good swimsuit is an integral facet of a summer wardrobe; so here, we round up Greece’s coolest swimwear brands (inspired by the Aegean Sea) to have on your radar, because there’s nothing quite like summer in Greece!  

lile Du Soleil

This new brand was born on the Ionian island of Corfu and launched in April 2020. With “The island of the Sun” as its main inspiration, the brand’s SS 21 collection features limited-edition swimwear designs that are elegant and sophisticated. Using high-quality fabrics and premium local craftsmanship; each piece is sleek, minimal, and crafted in a way that makes the wearer feel stylish and confident. 

Stefania Frangista 

Stunning swimwear that embodies joyfulness and femininity- Stefania Frangista’s brand aims to be modern yet classic, unique yet sophisticated, high-quality yet sustainable. The designer’s pieces celebrate, sculpt, and protect the form while aiming to leave as little environmental impact as possible. 

Ancient Kallos

With simple and striking designs that will last almost a lifetime, Ancient Kallos is renowned for its ready-to-wear collections. Clean considered lines and romantic cuts set the mood for nostalgic and classic swim sets and one-pieces. This season there is a one-piece and a bikini swimsuit featuring the traditional Akrokeramo design. 

Zeus + Dione 

This timeless brand has risen to international fame; offering design-led innovation. With attention to detail, and quality craftsmanship, Zeus + Dione’s sophisticated and effortless swimsuits arrive to make the modern woman look and feel their best. In keeping with the brand’s overall Greek feel, the pieces are Grecian-inspired in both design and colour. 

HOLYDAY 

Classic swimwear through and through. If HOLIDAY Swim doesn’t spark memories of spending time on a Greek island, we don’t know what will. Each piece is carefully thought out, as the modern, yet timeless designs are made for every body type and can easily take you from a long, lazy day at the beach, straight to a fun evening of dancing and drinks.

Mitos 

Beautiful, must-have pieces that are executed to the highest standard- each design is treated as a piece of art. With an emphasis on fit, simplicity, and fabric, Mitos celebrates the female form with premium swimwear that enhances and endures. Influenced by art, life, and Greece (of course), Mitos designs blend retro nostalgia with crisp, clean lines.

Maa Boo

Maa Boo launched in 2013 and soon evolved into a swimwear brand offering a wide range of fits and shapes, respecting and celebrating the multiple facets of the female form. Created with an intention to celebrate all bodies, their collections immediately gained a reputation for their sophisticated but joyful patterns, contemporary cuts, and the soft buttery fabrics that shape each body in the most flattering ways.

Bring Greek Summer Into Your Life in a Few Easy Steps!

Like Greek sunshine, Greek-style makes life brighter. There’s nothing like the elegance and summery joyousness of designs inspired by traditional and classical Greek symbols, colours, shapes, and textures to enrich your home and personal style. 

Here, IN+SIGHTS GREECE has made an expert selection of the best accessories, items, and homewares that spell Greek Summer like nothing else and can be bought online with one click.

Home Décor

The use of ceramics for practical and decorative purposes dates back to antiquity, and a trip to the Archaeological Museum will travel your mind to designs regaling elaborate stories or featuring incredible creative designs. Kerameio.gr presents a wonderful variety of ceramics to use, decorate and even wear. 

The Cycladic Art Museum shop features numerous ceramic objects that can be used for serving food or decoration. For ceramics, we especially like the bold Greek blue and white summer colours of designs by Paola Navone. 

 At the Benaki Museum shop you’ll find elegant candle holders inspired by ancient Athenian columns created by WAKS, ceramic sous verre by Eleni Kanellopoulou and several items celebrating the Bicentennary of the Greek War of Independence of 1821 by Elena Votsi, who designed the Olympic medals in 2004, including ceramic plates, cups and other items. Also by Elena Votsi are cushions with the Greek flags and the evil eye. 

Accessories

Maybe dressing Greek-style from head to toe is a little extreme but adding playful and stylish Greek accessories for the beach can be fun. 

We Design have used the fishmonger’s paper, traditionally for wrapping fish, to make an apron, bag and pareo. They have also made several Greek-themed items that one can construct, like the 3D Olive Tree.

Postfolk have taken a traditional ‘kendima’ design and turned it into an original beach towel named Eudaimonia through digital embroidery and hand-finished stitching. 

Ancient Kallos have designed a one-piece and a bikini swimsuit featuring the traditional Akrokeramo design. 

Cyclades have designed several beautiful cashmere and silk-blend scarves that can be worn day or night, featuring Greek-style colours and designs.

At Musitsa you’ll find a range of straw bags, including ones to ward away the evil eye.

Footwear:

Greek sandals have always been a la mode – from ancient times to the 60s when they had a fashion renaissance the likes of Aristotle Onassis, The Beatles and Elizabeth Taylor wore them to today, when designers like Pantelis Melissinos, whose father Stavros immortalized them with his craftsmanship, continues today to hand-craft a grand variety of styles. We like both the classic designs and his playful and artsy ones. 

Insights Greece - Bring Greek Summer Into Your Life in a Few Easy Steps! Vibi Venezia For Aigion’s shoes made with vintage material designed by Yiannis Tsarouchis can be found at the Cycladic Art Museum shop.

Ancient Greek Sandals offer an incredible selection, but we can’t go to the beach without their Ikaria design in Jelly. 

Ergon Mykonos’ espadrilles are a VIP favourite, and we can’t choose which design we like the most! Espadrilles and more espadrilles that are 100% cotton, hand-crafted, and uniquely Greek. 

Jewellery

TWY – Contemporary Sculptural Jewelry is wearable art that is hand-crafted 99.9% silver and guarantees you’ll shine in the sun with modern, Greek-themed necklaces, rings, and bracelets. 

These handmade bracelets by B612 at the Benaki Museum are completely unique, combining hand-woven fabrics with silver and gold.

Autumn/ Winter 2020 Trends by Greek Designers

New season, new trends! Always supporting the Greek fashion world, we explored new and classic designs by local designers and found key items that correspond with the hottest Autumn/Winter 2020 trends.

What makes this even more exciting? All of these beautiful designs can be shopped online. Tip: Do like me and enjoy exploring the websites of these charismatic designers beyond our recommended fashion items to discover their beautiful ranges.

PUFF-SLEEVE GLORY

Puff sleeves are definitely not new – in fact the fashion was born during the Rennaisance and also featured in Edwardian times, helping women accentuate the smallness of their waist by widening the shoulder-arm area. We saw them turn up in the ‘80s (think Dynasty) and now they’re back with a vengeance. So puff your arms out with pride And enjoy the ride.

Christia Ribbed-Knit Puff Sleeve Dress By Costarello

+

Black Space Cropped Top By Stefania Vaidani

FRINGE THEATRE

Tassles, fringe and shedded layers, whether reminiscent of Westerns or 20s flapper glamour, are back in a big, often exaggerated way. Whether the fringe is on your skirt, shirt, jacket or boots, it’s in this winter.

The Bluebird Dress By Celia Dragoumi

+

Ye Symphony Dress Costarellos

GIRLS WILL BE BOYS

In a gender-adventurous age, it’s not surprising that women are being encouraged to play with masculine fashion elements in their everyday style. The trend of suits, ties, masculine shirts and blazers tempt ladies to pilfer their partner’s wardrobe for key items – or just buy their own.

Blue Velvet Joachim Blazer & Blue Velvet Esmenard Pants by Madame Shoushou

+

Mars Fuschia Suit by Stephania Vaidani

GOING FOR GOLD
Perhaps as a way of countering this uncertain year, designers have dug out the gold materials to bring some glimmer and shine into our lives. Dresses, jackets, skirts and accessories all welcome, but remember, not everything that glitters is gold!

Gold Chain Mail Top By Chara Lebessi

+

Gold Marylin Sleeveless Dress By Mitos

CARDIGANS

Yes we all love wearing a glamorous gown once in a while, but in our everyday existence we’d rather wear a warm, cozy cardigan that sits on our body like a fluffy embrace. Cardis of all shapes, sizes, textures and colours are back.

Cable Knitted Coat By Mumshandmade

+

Vital – Maxi Cardigan By Ioanna Kourbela

CHECKS PLEASE

Checks, tartans, ginghams and squares are all part of the fashion formula this winter, whether you go for country tablecloth check shirts, tweeds or Scottish highlands kilts. Ironically, the challenge is to never let the checks make you look square, by contrasting them with other accessories and materials that offer a distinct sense of 2020 cool.

Black Chiara Plaid Pants By Vassia Kostara

+

Igne Dress Vassilis Zoulias

Greece’s Leading Bohemian Luxe Brand Loved by Free Spirits

Loved by free spirits, beach lovers, and creative types, Nidodileda embraces flowy fabrics, mixed patterns, and a laid-back eclectic style that we can’t get enough of!

Featuring rich colours and textures, mixed and matched with a modern flair to create luxury and sophistication, once you slip into one of their boho dresses or any piece you’ll understand why it makes women feel elegant and feminine.

Insights Greece - Greece’s Leading Bohemian Luxe Brand Loved by Free Spirits

Nidodileda was formed in 2012, when designer and founder, Antonia (Tonia) Mitroudi, decided to create her own clothing brand based on the principle of designing clothes to make you feel confident and free.

The brand’s core lies in designing handmade clothes, using high-quality fabrics and manufacturers. From flowy maxi dresses to dreamy pants with exotic prints, this boho brand is effortlessly soft, feminine, and stylish.

We recently spoke to designer and founder Tonia about her designs and upcoming projects.

Tell us a bit about your background and training in the fashion industry?

I was lucky enough to be able to fulfill my studies in Milan at Marangoni Fashion Institute and after in Barcelona at IED School of Design. Right after I returned to Greece and worked as a fashion stylist for fashion magazines (L’officiel and many others) and soon I got to experience the fashion industry through the Greek press for nearly seven years.

When did you launch your brand and what is the concept behind it?

Leaving the world of fashion through the Greek press, I managed to make my dream come true with a series of fortunate events that helped me build Nidodileda, slowly and steadily. It all started in 2012 when I designed the first collection and was so curious if the girls out there would understand our concept through our designs… and they did! Our philosophy is for all the “Nido” girls to feel free and beautiful, independent, and strong. A never-ending story about looking at things from the most beautiful perspective.

Insights Greece - Greece’s Leading Bohemian Luxe Brand Loved by Free Spirits

What inspires your creations?

I get inspired when I travel, and I try to travel a lot in order to do so. Now, given the situation, my inspiration comes from all the things I love such as music-which I can’t live without- going to the beach and staring at the sun and moon at nights and spending quality time with people.

How would you describe your brand?

Nidodileda has grown from a free spirit bohemian brand to a Luxury Bohemian chic brand. She has grown from a girl to a woman and I couldn’t be more proud.

Are the materials locally sourced and where are they made?

We try to enhance the local industry of course and we are very happy about the revolution in materials and quality. All the designs of the fabrics and materials are created by our partners in Europe. Through my travels, I try and seek new ones each time in order to be unique and different.

Who are the pieces created for?

The pieces are created for me and you! For all the women out there that dare to be different and that are looking for a unique piece for their special occasion. This is exactly why we refer to the pieces as “Wardrobe treasures”.

Tell us about your latest collection?

Our SS’20 was introduced as “New Jade and the Whites”. It is inspired by precious and semi-precious stones with my favorite gemstone the New Jade that symbolizes balance, cleaning the mind and soul, reduces negativity and anxiety. The collection has a color pallet of nude, gold, rose gold, and soft pastels, and the “whites” collection fits perfectly as it was my dream to create a collection with a white base.

What is your favourite item in your range at the moment? 

In each collection, I always have some pieces I distinguish and wear nearly every day from day to night. This season it is the “Niobium” kimono from the Whites collection and the “Iolite” kimono. Also if I may I will say “Dean” Dress from our capsule collection.

What are the current projects you are working on and is there anything exciting coming up you would like to share? 

We are thrilled to announce that we are soon moving our HQ offices to a bigger space and opening our first flagship store! We will be able to introduce to everyone our brand philosophy and all aspects of Nidodileda, such as our NidoHome collection and Bridal collection. We assure you there will be many more things coming!

Insights Greece - Greece’s Leading Bohemian Luxe Brand Loved by Free Spirits

Where is your brand stocked?

We are stocked in Greece.

Do you ship internationally?

We ship all around the world!

How would you describe the Greek fashion scene in 2020?

I find the Fashion scene very promising and full of action! It is great to see talents out there creating!

How would you describe your own style?

I would like to say Bohemian eclectic with a twist!

On another note, tell us your favourite Greek holiday destination?

My absolute destination is the island of Serifos, as it combines amazing beaches and food and beautiful sceneries that are breathtaking. I can now add the island of Koufonisi for the exact same reasons!

nidodileda

Instagram

Greek Ethical Ode Creators’ Sustainable Fashion Slogans

Working as a leading stylist since the 90s, Dimitris Grammatikoyiannis was way ahead of his time in spotting the ethical problems posed by the fashion industry. He has been a warrior with this cause ever since, changing perspectives in Greece and abroad. Here he talks about his experiences and his golden rules.

Although his ideals seemed “weird” at the time, Dimitris found ways to introduce socio-political and eco commentaries in the editorials of prominent Greek magazines. His first ever such project was in 2001 for KLIK magazine, at the time one of the country’s trendiest reads, which was presenting a fashion editorial themed on the 9/11 Twin Towers Attack at the World Trade Center in New York City. “My intention was to highlight the importance of being united, to empower female voices and to promote recycle clothes. And it really worked. The title was The politics of fashion war,” he says. He has been unstoppable in his mission to awaken the public about ethical fashion ever since, and within that sphere created the website Ethical Ode which highlights issues and problem areas in Greece and abroad.

Insights Greece - Greek Ethical Ode Creators' Sustainable Fashion Slogans

‘Ethical fashion’ is a movement that covers a range of issues, aiming to inform consumers about the use of unsafe chemicals in clothing, slave labour of fashion workers or labour under dangerous, unhealthy or unfair conditions, energy consumption, environmental waste, animal welfare, sustainable production and practices. “The fashion industry is responsible for 10% of global carbon dioxide emissions every year, and that’s just the tip of the iceberg; a lot needs to change,” says Dimitris. “Fashion has the power to change people, it’s a policy making factor and a really useful tool for me and others to promote environmental messages. Unfortunately, most people pretend that they don’t know that climate crisis is real. They don’t even want to talk about it because their jobs usually have a negative impact on the earth.”

Dimitris’ Ethical Fashion Statements

1. Glamorous is No Longer Always Cool

2. Shopping Therapy = Fashion Addiction

3. Love Thy Clothes and take care of them

4 .Create Your Own Concept when you think you have nothing to wear

5. Buy from Local Designers instead of multinational behemoths

Taking Action: Some of Dimitris’ Ethical Fashion Campaigns

Insights Greece - Greek Ethical Ode Creators' Sustainable Fashion Slogans

When in its May 2020 issue, the prestigious Dutch weekly magazine Elsevier Week blant presented the Mediterranean people as “lazy” on the cover of its magazine, presenting a mustachioed man laughing and drinking wine, a woman in a bikini sending messages to social and another man playing the guitar while on the top part of the image blonde-haired people in suits were working hard to move cogs of European Union’s financial machine, Dimitris sprang into action. “It was clearly an insulting message,” he says. “I responded to this with the assistance of graphic designer Costas Tsironis. My idea was to create a new cover titled KATHARSIS. The new illustration shows the northern European couple being burned and the southern European couple being drowned. The new cover conveys a message of unity and not division. When humanity is not able to confront the fires, floods and pollution, how can racism, hatred and ugly stereotypes be the answer?”

Greece & Ethical Fashion

I ask Dimitris whether he sees the change in awareness growing around him in Greece yet. “Today there are more new Greek designers who support sustainable principles, excellent product quality and good raw materials, but overall Greeks are still not aware of ethical fashion. On one hand this happens because the Greek media still promotes the old as new. On the other hand, all these young designers are not able to afford advertisements or make a notable difference with their campaigns. So, consumers are generally influenced by an arrogant and old-fashioned mentality.”

Dimitris’ Top Advice to New Designers:

New designers should use fashion to present ethical messages

They should create clothes with timeless design

They should respect all the principles of circular fashion to transform the industry for good.

Wake up to reality! The climate crisis with all its evident symptoms, is creating the chance for us to awaken and reverse destructive things we have sadly grown accustomed to. Let’s not miss this chance!

Insights Greece - Greek Ethical Ode Creators' Sustainable Fashion Slogans

New Steps

The good news, he says, is that nowadays voices like the Extiction Rebellion or the FashionRevolutionGr with Coordinator Dr Fiori Zafeiropoulou are striving to raise awareness and educate people about the systemic changes and challenges facing the global fashion industry. FashionRevolutionGr launched live speeches on the Instagram in its effort to inform and educate the audience about new designers, fabrics, textiles and generally the ethical fashion. One can see these free conversations between experts on their fields on the Instagram account fash_revgr. “I really feel honored to be participating in this project with Ioanna Sapfo Pepelasi, Emeritus Profesor department of Economics in Athens University of Economics and Businesses and Kelly Koulizou, Country Coordinator Fashion Revolution Cyprus and sustainable fashion designer and founder of mikrovouti,” Dimitris says. Ethical awareness is growing and change is happening, slowly but surely, so watch this Space!

*Top image is of famous Greek fashion photographer Spyros Poros

Greek Fashion Brand Making a Lifestyle Statement

When it comes to cool and casual fashion brands in Greece it’s hard to go past PARA TODOS. The brainchild of Tassos Tsadaris, PARA TODOS debuted in 2017 and has been killing it ever since.

This unisex street fashion label takes a diverse and cool approach to design, never getting stuck in one place for too long. Between its easily accessible website and range of retail locations in Greece, the popular clothing brand is always within reach.

We recently spoke to Tassos about his stylish designs that make a lifestyle statement in fashion form.

Tell us a bit about your background and training in the fashion industry?

I studied fashion design in London from 2007 till 2011. After graduating I went back to Greece and started my first brand Saint’s Menswear in June of 2013 and have continued working in the fashion industry on my own projects.

When did you launch PARA TODOS and what is the concept behind it? Insights Greece - Greek Fashion Brand Making a Lifestyle Statement

I launched PARA TODOS Clothing Co. back in September 2017, and the concept is casual/street design with big attention to simplicity, understated elegance and an emphasis on eclectic use of materials and quality fabrics.

What inspires your creations?

Generally by historical Japanese styles.

How would you describe your brand?

Elegant, simple and easy to wear on every occasion.

Are the materials locally sourced and where are they made?

Yes, they are locally sourced in general, some are made in Turkey and some in Italy.

Insights Greece - Greek Fashion Brand Making a Lifestyle StatementWho are the pieces created for?

“PARA TODOS” means “for all” so we create for everyone! But unfortunately in Greece, we have a small target group because there aren’t many people who are willing to try new styles but we aren’t giving up and we continue following our dream. Generally, we work with artists, stylists and people from the fashion industry.

Tell us about your latest collection?

F/W21’ is once more Japanese inspired, oversized and unisex-with many layers.

What is your favourite item in your range at the moment? 

I have more than one, but I can’t show you right now, you will be able to see them when the F/W21’ collection will be launched.

What are the current projects you are working on and is there anything exciting coming up you would like to share?

Right now I am working on the PARA TODOS F/W21’ which in my opinion will be my best project so far! And after this, I will work on a re-branding project that you will see in spring.

Where is your brand stocked? 

In Athens, Thessaloniki, Mykonos, Larisa and online and we are still searching for retailers all over the world.

Do you ship internationally?

Of course!

Tell us your favourite holiday destination in Greece and why?

There are two places that I love in Greece the first one is Mykonos, where I have been going to with my grandparents every Easter and summer, so I have seen the island in many phases and I have so many memories in Mykonos, I really Insights Greece - Greek Fashion Brand Making a Lifestyle Statementlove the island. The second one is Mount Pelion, as it combines the mountains and the sea it is so beautiful, magical and natural.

How would you describe the Greek fashion scene in 2020?

Hmmm, in the most recent years I see a lot of steps forward from people within the industry that is making me really happy. I see more and more people that are getting out of their comfort zone and trying new styles and this is very promising.

How would you describe your own style?

Simple and plain. On my workdays, I am either wearing my black or white t-shirt, and footwear my black or white sneakers- usually vans! I like to change it up when I have an event, where I will always wear the shiniest and most colourful piece in my current collection.

Check out Para Todos here. 

5 Greek Fashion Designers You Should Discover Now

Greece has become a hub for creative talents and a great source of inspiration for some of the most exquisite designs we’ve seen in a while. With the holiday season upon us, we have compiled a list of five young Greek fashion designers who will effortlessly dress your summer (and winter) days with their unique designs.

Esai Clothing

Designed by Adamantia Katsampi, a creative spirit, Esai is a clothing line for minimalists. It got its name from the Greek phrase ‘εις αεί,’ which means ‘forever.’ That’s the purpose of this brand; to design and create simple, contemporary, and stylish clothes that are never out of fashion.

The outfit I currently love:

Insights Greece - 5 Greek Fashion Designers You Should Discover Now

Vassia Kostara

Vassia’s inspiration is mainly Greece with an international vibe. She sources unique fabrics from all over the world, while the design making and manufacturing is made in Greece. Her lines are relaxed, elegant, and make every woman feel special and beautifully dressed.

The dress I currently love:

Insights Greece - 5 Greek Fashion Designers You Should Discover Now

Karavan Clothing

Designed and manufactured in Greece, Karavan is a brand that loves being Boheme and playful, while remaining elegant and simple. Marilou Katsoni, the founder of Karavan, finds her inspiration through art and prints. Her clothes are made for all ages and can be worn from day- to- night.

Currently obsessed with:

Insights Greece - 5 Greek Fashion Designers You Should Discover Now

Nidodileda 

Inspired and founded in 2012 by Tonia Mitroudi, Nidodileda is a brand that aims to make every woman feel confident and unique. The designs are elegant, feminine, free-spirited, and ideal for special occasions.

Currently in love with:

Insights Greece - 5 Greek Fashion Designers You Should Discover Now

 

Mallory the Label

Mallory represents all women of today: stylish, beautiful, and hard-working. It’s a brand created by Mara and Irene, that offers casual and elegant all-day clothes, evening looks, and beach styles.

Outfit I currently love:

Insights Greece - 5 Greek Fashion Designers You Should Discover Now