Dior Celebrates Ancient Greek Peplos Gown

Dior has just released its latest Cruise 2022 Collection campaign, celebrating Greece’s past and present, while putting the spotlight on the Ancient Greek peplos gown- the main source of inspiration for Dior’s entire range created by Maria Grazia Chiuri.

“Dior celebrates Greece by returning to the inspirational origins of the Cruise 2022 collection by Maria Grazia Chiuri. In a campaign being unveiled in newspapers around the world, the House perpetuates its close links to the country from its classical past to contemporary present, which included a famous shoot held on the Acropolis in 1951 featuring models in gowns by the founding couturier,” announced Dior.

  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown

“That legacy is honored in images shot at the same location, highlighting the rapport with the marble statuary and its draped dresses, translated into myriad modern interpretations of the peplos gown, and looks in a pale palette lifted with the golden glow of ‘Dior Sea Garden’ jewels and ‘Dior Vibe’ sneakers,” added the luxury brand.

A draped, outer garment made of a single piece of cloth that was worn by women in Ancient Greece, a peplos is long, loose-fitting, and held up with pins at the shoulder, and most often featured a belt at the waist; while its top edge was folded over to create a flap. 

  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown

Revealed in the millennia-old magnificence of the Acropolis in Athens, the collection highlights the art, costume, culture, and craft of Greece’s past and present as inspiration for the collection, with the timeless femininity of reinterpreted peplos gowns and more modern separates and tailoring in a color palette drawn from marble statuary.

Dior has also released its Festive Season campaign for the Cruise 2022 collection, with Grecian inspirations exquisitely evoked in images by Elina Kechicheva.

  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown

Captured amongst Christmas inspired scenery, models are draped in modern interpretations of peplos dresses and Dior silk scarves as they display a range of timeless accessories; including classic gold jewellery (earrings, bracelets, rings), bags (totes, pouches, clutches) shoes (slides, sneakers, espadrilles) and more. 

All images courtesy of Dior

© Hellenic Ministry of Culture and Sports

Ephorate of Antiquities of the City of Athens

© Ria Mort

Jean-Pierre Pedrazzini / Paris-Match / La Scoop

Hellenic Ministry of Culture and Sports

Ephorate of Antiquities of the City of Athens

Dior Through the Lens of Greek Photographers

5 Greek Skincare Brands You Should Know About

During the last few years, our attention has shifted to natural skincare products -made in Greece- using the purest elements that mother earth has to offer.

Whether you live in Greece or you visit the country for a holiday, embracing the “shop local” philosophy is the perfect reason to clean up your top shelf and make room for these under-the-radar Greek eco-friendly skincare brands.

Euthalia

Yiayia Euthalia learned from a very young age how to use the beneficial herbs of her island, Skopelos, and to include them in her daily routine. She created her own recipes for soap and waxes, which gave inspiration to her granddaughter (who also inherited her name) to launch Euthalia Natural Cosmetic Values in 2012. Τhe Greek word “euthalia” describes a state of flourishing or thriving.  

The key ingredient of Euthalia is the extra virgin olive oil combined with essential oils and extracts of aromatic and medicinal plants- creating beneficial compositions for the body and soul. 100% natural, Euthalia cosmetics, pay tribute to the eternal power of nature and to the traditional values and virtues of Greek culture.

  • Insights Greece - 5 Greek Skincare Brands You Should Know About
  • Insights Greece - 5 Greek Skincare Brands You Should Know About
  • Insights Greece - 5 Greek Skincare Brands You Should Know About

MIELĒV

Marialena Baklatzi spent her childhood in the colourful, enchanting rose garden kept by her family. While the women of the house produced rose water extracts for personal use, Marialena observed, recorded, and slowly developed her love for nature and the treasures it has to offer.

She began to produce creams for her personal use and after three years of extensive research and development, in cooperation with an excellent team of internationally renowned scientists and dermatologists, MIELĒV from dream became a reality in 2020, launching her company in Athens. MIELĒV is derived from the French verb “Je m ‘élève” which means “to elevate me”. A range of natural and organic skincare lines, with ingredients that heal the skin, satisfy the senses, and offer immediate, visible results. 

  • Insights Greece - 5 Greek Skincare Brands You Should Know About
  • Insights Greece - 5 Greek Skincare Brands You Should Know About

Tzimas Cosmetics

In 1957, a family of chemists-cosmetologists, John, George and Lila Tzimas dedicated time to the research and production of Greek skincare, beauty and wellness products, that cover the needs of face, body, and hair. “Every skin is different and has unique needs”. With this belief, the company began producing personalized products and services.

The treatment line offers solutions for hydration, cleansing, freshening, anti-aging, regeneration, firming and sun protection for all skin types. The composition of Tzimas cosmetics consists of ingredients of natural origin, herbal extracts, mainly from the Mediterranean flora, Greek extra virgin oil and other vegetable oils, amino acids and bioactive peptides, algae extracts and other elements of marine origin, vitamins and essential oils.

  • Insights Greece - 5 Greek Skincare Brands You Should Know About
  • Insights Greece - 5 Greek Skincare Brands You Should Know About

Nemertes

The production of Greek cosmetic company Nemertes, is based on pure, virgin olive oil of superior quality and blends of precious oils, herbs and healing materials from the Greek land, creating personal care and wellbeing products respecting people and the environment.

Nemertes is a mythological figure mentioned in the Iliad. Daughter of Nereus and Oceanida Dorida, granddaughter of the Ocean, nymph of the sea and one of the fifty Nereids. She represents philanthropy and people who follow and achieve their goals. They combine the precious legacy of Greek tradition with the most modern scientific methods and high aesthetics- passionately creating what a contemporary person needs today; physical health, mental euphoria and a positive attitude to life! Their products are produced in small quantities to ensure excellent quality and full control capability.

  • Insights Greece - 5 Greek Skincare Brands You Should Know About
  • Insights Greece - 5 Greek Skincare Brands You Should Know About
  • Insights Greece - 5 Greek Skincare Brands You Should Know About

Bee Naturalles

After completing their studies in science, environment, and art, George and Chara decided to leave the city and settle in Evia. They set up their workshop there in order to combine tradition with nature. They managed to “enclose nature” into their products. Bee Naturalles was founded in 2013 and their products’ 100% natural composition encloses the beneficial and healing power of nature.

Bee Naturalles products are mixtures of natural raw materials, such as organic bee products, herbal extracts and essential oils, with only natural preservatives. Their production is “dictated” by nature, according to its own rhythms and seasonal alternations.

  • Insights Greece - 5 Greek Skincare Brands You Should Know About
  • Insights Greece - 5 Greek Skincare Brands You Should Know About

 

Greek Fashion Brand Making a Lifestyle Statement

When it comes to cool and casual fashion brands in Greece it’s hard to go past PARA TODOS. The brainchild of Tassos Tsadaris, PARA TODOS debuted in 2017 and has been killing it ever since.

This unisex street fashion label takes a diverse and cool approach to design, never getting stuck in one place for too long. Between its easily accessible website and range of retail locations in Greece, the popular clothing brand is always within reach.

We recently spoke to Tassos about his stylish designs that make a lifestyle statement in fashion form.

Tell us a bit about your background and training in the fashion industry?

I studied fashion design in London from 2007 till 2011. After graduating I went back to Greece and started my first brand Saint’s Menswear in June of 2013 and have continued working in the fashion industry on my own projects.

When did you launch PARA TODOS and what is the concept behind it? Insights Greece - Greek Fashion Brand Making a Lifestyle Statement

I launched PARA TODOS Clothing Co. back in September 2017, and the concept is casual/street design with big attention to simplicity, understated elegance and an emphasis on eclectic use of materials and quality fabrics.

What inspires your creations?

Generally by historical Japanese styles.

How would you describe your brand?

Elegant, simple and easy to wear on every occasion.

Are the materials locally sourced and where are they made?

Yes, they are locally sourced in general, some are made in Turkey and some in Italy.

Insights Greece - Greek Fashion Brand Making a Lifestyle StatementWho are the pieces created for?

“PARA TODOS” means “for all” so we create for everyone! But unfortunately in Greece, we have a small target group because there aren’t many people who are willing to try new styles but we aren’t giving up and we continue following our dream. Generally, we work with artists, stylists and people from the fashion industry.

Tell us about your latest collection?

F/W21’ is once more Japanese inspired, oversized and unisex-with many layers.

What is your favourite item in your range at the moment? 

I have more than one, but I can’t show you right now, you will be able to see them when the F/W21’ collection will be launched.

What are the current projects you are working on and is there anything exciting coming up you would like to share?

Right now I am working on the PARA TODOS F/W21’ which in my opinion will be my best project so far! And after this, I will work on a re-branding project that you will see in spring.

Where is your brand stocked? 

In Athens, Thessaloniki, Mykonos, Larisa and online and we are still searching for retailers all over the world.

Do you ship internationally?

Of course!

Tell us your favourite holiday destination in Greece and why?

There are two places that I love in Greece the first one is Mykonos, where I have been going to with my grandparents every Easter and summer, so I have seen the island in many phases and I have so many memories in Mykonos, I really Insights Greece - Greek Fashion Brand Making a Lifestyle Statementlove the island. The second one is Mount Pelion, as it combines the mountains and the sea it is so beautiful, magical and natural.

How would you describe the Greek fashion scene in 2020?

Hmmm, in the most recent years I see a lot of steps forward from people within the industry that is making me really happy. I see more and more people that are getting out of their comfort zone and trying new styles and this is very promising.

How would you describe your own style?

Simple and plain. On my workdays, I am either wearing my black or white t-shirt, and footwear my black or white sneakers- usually vans! I like to change it up when I have an event, where I will always wear the shiniest and most colourful piece in my current collection.

Check out Para Todos here.