Greek brands Archives - Insights Greece

Discover the best Greek resortwear brands for summer 2026, from statement dresses and elegant sets to beautifully crafted pieces inspired by island life and Mediterranean style.

Long days by the sea, late lunches overlooking the water and evenings spent wandering through whitewashed alleyways call for a wardrobe that is both chic and effortless. Fortunately, Greece is home to a growing number of resortwear brands creating pieces perfectly suited to island hopping, with collections designed to take you from day through to night.

For summer 2026, our editors have rounded up the Greek resortwear labels currently at the top of our packing lists. Whether planning a trip to the Cyclades, the Ionian Islands or Crete, these are the brands we find ourselves returning to season after season for timeless pieces that capture the relaxed spirit of a Greek summer.

Insights Greece - Greek Resortwear Brands We’re Packing for Summer 2026

Greek Archaic Kori

Drawing inspiration from the country’s rich heritage, Athens-based label Greek Archaic Kori has built a loyal following for its elegant resortwear designed for life by the sea. For summer 2026, the brand’s Cycladic Collection takes its cues from the colours and textures of the Aegean. Crafted in Greece using linen, cotton and gauze, the lightweight pieces are designed for long days in the sun and relaxed summer evenings. Among the highlights are the Daisy and New Triangle motifs, introduced throughout the collection, alongside the standout Blossom embroidery, which features delicate floral and foliage details inspired by traditional artisanal techniques.

Pearl & Caviar

Blending tradition with contemporary design, Pearl & Caviar creates beautiful pieces that remain timeless enough to wear season after season. Inspired by the geometry, symmetry and clean lines found throughout classical Greek architecture, the brand’s collections are characterised by intricate woven motifs, striking patterns and elegant silhouettes. The result is resortwear that is perfect whether you’re exploring a Cycladic village, enjoying a long lunch by the sea or heading out for dinner as the sun begins to set. For summer 2026, there is a range of two piece sets that can be mixed and matched with ease, making them ideal for creating a versatile summer capsule wardrobe.

Devotion Twins

Founded in Athens, Devotion Twins is known for creating collections that blend traditional Greek influences with a modern aesthetic. Featuring signature cotton fabrics, intricate embroidery and geometric motifs inspired by local craftsmanship, the label continues to reinterpret heritage through contemporary silhouettes. The SS26 collection features lightweight fabrics, vibrant colours and relaxed shapes, including embroidered dresses and patterned cotton sets that are easy to wear throughout the summer season.

Lace the Label

For those who favour a more feminine look, Lace the Label brings a romantic edge to resortwear. The Greek label is known for its flowing silhouettes, thoughtful detailing and beautifully crafted pieces that can be worn season after season. The SS26 collection, Elysium, combines soft fabrics, relaxed cuts and a classic colour palette, creating pieces that work just as well for leisurely days as they do for nights out.

Ancient Kallos

Inspired by mythology and centuries-old craftsmanship, Ancient Kallos has built a devoted following for collections that celebrate heritage through a contemporary lens. Designed and crafted in Greece, the label is known for its classic silhouettes, intricate embroidery and natural fabrics that are perfectly suited to island getaways. The High Summer 2026 collection includes pieces with a subtle nautical influence, alongside standout designs such as the Fishbone knitted set, featuring a beautifully textured top and skirt.

NEMA Resortwear

Designed and produced in Greece, NEMA Resortwear blends bohemian influences with clean lines, natural fabrics and classic tailoring. For SS26, NEMA looked to Nafplio for inspiration, a destination whose neoclassical architecture, seaside setting and timeless charm perfectly compliment the collection’s refined mood. The result is a range of pieces that feel feminine, understated and beautifully crafted.

Main image by Greek Archive Kori

When it comes to swimwear, Greece certainly knows how to do it right. The country’s seemingly endless summers, stunning beaches, and love of the outdoor lifestyle make Greek designers leaders on how to dress for a long day out in the sun!

And let’s be honest- a good swimsuit is an integral facet of a summer wardrobe; so here, we round up Greece’s coolest swimwear brands (inspired by the Aegean Sea) to have on your radar, because there’s nothing quite like summer in Greece!

lile Du Soleil

This new brand was born on the Ionian island of Corfu and launched in April 2020. With “The island of the Sun” as its main inspiration, the brand’s SS 21 collection features limited-edition swimwear designs that are elegant and sophisticated. Using high-quality fabrics and premium local craftsmanship; each piece is sleek, minimal, and crafted in a way that makes the wearer feel stylish and confident.

Insights Greece - 7 Greek Swimwear Brands You Should Know

Stefania Frangista

Stunning swimwear that embodies joyfulness and femininity- Stefania Frangista’s brand aims to be modern yet classic, unique yet sophisticated, high-quality yet sustainable. The designer’s pieces celebrate, sculpt, and protect the form while aiming to leave as little environmental impact as possible.

Ancient Kallos

With simple and striking designs that will last almost a lifetime, Ancient Kallos is renowned for its ready-to-wear collections. Clean considered lines and romantic cuts set the mood for nostalgic and classic swim sets and one-pieces. This season there is a one-piece and a bikini swimsuit featuring the traditional Akrokeramo design.

Zeus + Dione

This timeless brand has risen to international fame; offering design-led innovation. With attention to detail, and quality craftsmanship, Zeus + Dione’s sophisticated and effortless swimsuits arrive to make the modern woman look and feel their best. In keeping with the brand’s overall Greek feel, the pieces are Grecian-inspired in both design and colour.

HOLYDAY

Classic swimwear through and through. If HOLIDAY Swim doesn’t spark memories of spending time on a Greek island, we don’t know what will. Each piece is carefully thought out, as the modern, yet timeless designs are made for every body type and can easily take you from a long, lazy day at the beach, straight to a fun evening of dancing and drinks.

Mitos

Beautiful, must-have pieces that are executed to the highest standard- each design is treated as a piece of art. With an emphasis on fit, simplicity, and fabric, Mitos celebrates the female form with premium swimwear that enhances and endures. Influenced by art, life, and Greece (of course), Mitos designs blend retro nostalgia with crisp, clean lines.

Maa Boo

Maa Boo launched in 2013 and soon evolved into a swimwear brand offering a wide range of fits and shapes, respecting and celebrating the multiple facets of the female form. Created with an intention to celebrate all bodies, their collections immediately gained a reputation for their sophisticated but joyful patterns, contemporary cuts, and the soft buttery fabrics that shape each body in the most flattering ways.

Greece Greece fashion Greece swimwear Greek brands Greek designers Greek fashion Greek summer holiday Zeus+Dione