When it comes to cool and casual fashion brands in Greece it’s hard to go past PARA TODOS. The brainchild of Tassos Tsadaris, PARA TODOS debuted in 2017 and has been killing it ever since.
This unisex street fashion label takes a diverse and cool approach to design, never getting stuck in one place for too long. Between its easily accessible website and range of retail locations in Greece, the popular clothing brand is always within reach.
We recently spoke to Tassos about his stylish designs that make a lifestyle statement in fashion form.
Tell us a bit about your background and training in the fashion industry?
I studied fashion design in London from 2007 till 2011. After graduating I went back to Greece and started my first brand Saint’s Menswear in June of 2013 and have continued working in the fashion industry on my own projects.
When did you launch PARA TODOS and what is the concept behind it?
I launched PARA TODOS Clothing Co. back in September 2017, and the concept is casual/street design with big attention to simplicity, understated elegance and an emphasis on eclectic use of materials and quality fabrics.
What inspires your creations?
Generally by historical Japanese styles.
How would you describe your brand?
Elegant, simple and easy to wear on every occasion.
Are the materials locally sourced and where are they made?
Yes, they are locally sourced in general, some are made in Turkey and some in Italy.
Who are the pieces created for?
“PARA TODOS” means “for all” so we create for everyone! But unfortunately in Greece, we have a small target group because there aren’t many people who are willing to try new styles but we aren’t giving up and we continue following our dream. Generally, we work with artists, stylists and people from the fashion industry.
Tell us about your latest collection?
F/W21’ is once more Japanese inspired, oversized and unisex-with many layers.
What is your favourite item in your range at the moment?
I have more than one, but I can’t show you right now, you will be able to see them when the F/W21’ collection will be launched.
What are the current projects you are working on and is there anything exciting coming up you would like to share?
Right now I am working on the PARA TODOS F/W21’ which in my opinion will be my best project so far! And after this, I will work on a re-branding project that you will see in spring.
Where is your brand stocked?
In Athens, Thessaloniki, Mykonos, Larisa and online and we are still searching for retailers all over the world.
Do you ship internationally?
Tell us your favourite holiday destination in Greece and why?
There are two places that I love in Greece the first one is Mykonos, where I have been going to with my grandparents every Easter and summer, so I have seen the island in many phases and I have so many memories in Mykonos, I really love the island. The second one is Mount Pelion, as it combines the mountains and the sea it is so beautiful, magical and natural.
How would you describe the Greek fashion scene in 2020?
Hmmm, in the most recent years I see a lot of steps forward from people within the industry that is making me really happy. I see more and more people that are getting out of their comfort zone and trying new styles and this is very promising.
How would you describe your own style?
Simple and plain. On my workdays, I am either wearing my black or white t-shirt, and footwear my black or white sneakers- usually vans! I like to change it up when I have an event, where I will always wear the shiniest and most colourful piece in my current collection.
Check out Para Todos here.