Zeus+Dione: Greece’s Leading Fashion Brand

Inspired by their admiration of Greece’s traditional craftsmanship and talented local artisans, visionaries Dimitra Kolotoura and Mareva Grabowski launched Zeus+Dione in 2012, creating a stunning and modern (yet timeless) brand that has now become one of the most sought after labels in the international fashion world.

Zeus + Dione is leading the scene not only for their immaculate designs- but also for placing a huge emphasis on ethical and sustainable practices. Each piece is proudly designed and produced in Greece, as one by one, the custom made textiles are weaved, dyed, embroidered, and cut by expert artisans using traditional techniques with sophisticated flair.

Insights Greece - Zeus+Dione: Greece's Leading Fashion Brand

The collections focus on lifestyle and resort wear- think chic kaftans, classic capes, column-like dresses, intricate Doric detailing, stylish sandals, bold gold jewellery, and Cycladic inspired silhouettes.

With many of their stunning pieces now being stocked in cities all over the world- from London and Paris to Miami and Dubai; as well as being found on luxury online shopping sites such as Net-A-Porter, Farfetch, and Matches Fashion- IN+SIGHTS GREECE recently spoke with co-founder Dimitra about the brand’s ongoing success, her favourite places to travel, eat/drink, and shop in her beloved homeland!

What is the story behind the label?

Insights Greece - Zeus+Dione: Greece's Leading Fashion Brand
Zeus+Dione co-founder Dimitra Kolotoura

Zeus+Dione was born from a passion to revive and redefine local craftsmanship and traditions. Mareva and I decided to start a brand that would showcase our country’s rich cultural heritage. It came from a romantic reaction to what was happening at the time in our country – a deep financial crisis. We wanted to create fine, sustainable clothes and accessories that would be designed and made in Greece. The concept was to produce something of high quality that would make us proud.

What inspires your creations and how would you describe your designs?

Our inspiration comes from the sky, the sea, the stones, and the rocky wild islands. With the aim of celebrating our heritage, very often our references come from folk costumes, Ancient Greek garments, marble statues, and modern Greek paintings. Artisanal finishes such
as cording (used in our blazers and dresses) are reminiscent of those seen in traditional Doulamas coats. Contrasting black and ivory handmade embroidery, tassels and fringing often seen on folk costumes, are used as design highlights within our garments.

Even though many of the pieces we have produced have often been adorned with intricate detailing that has deep-rooted connections to the past, the overall silhouette is streamlined and timeless, “Doric” as we say. There is also a certain simplicity to each collection we create. Some of the textiles such as the raw silks, crepe, and linen have a dry texture that marks the modesty of each item.

What do you love most about what you do?

Insights Greece - Zeus+Dione: Greece's Leading Fashion Brand

I consider myself lucky, as I really enjoy every moment of my daily work life. The interaction I have with young creative people is such an instant energy booster. I love everything about putting together a collection, analysing the references, and choosing elements that highlight our vast heritage. I couldn’t ask for anything more.

Do you have a few favourite pieces from your latest collection? 

Our new collection is a tribute to the “1821” national anniversary. As we all know the year 1821 marked a turning point in the story of modern Greece. It is the year when, after centuries of Ottoman rule, a rebellion erupted that subsequently led to the establishment of the country the way we know it. To commemorate the 200-year anniversary of the historic event, this S/S 2021 collection takes the revolutionary heroes and heroines, that paved the way for independence, as its starting point. I love the entire collection – there isn’t a single piece I wouldn’t wear. And I’m definitely going to wear the white “foustanela” skirt with the 400 symbolic pleats.

Your collections are all made in Greece. Tell us more about the materials used and artisans you work with, in order to to make each piece so special? 

We are proud to say that we are of the very few brands worldwide that create our own fabrics. Each custom made textile is weaved, dyed, embroidered, and cut by expert artisans utilizing traditional techniques with a contemporary edge.

Zeus+Dione’s exclusive silk textiles are crafted uniquely for us in Soufli, a town in the Northeast part of Greece, with a long history of producing fine silk.  Shirts made of this material are embroidered in Argos and Metsovo, while dresses and skirts are knitted by craftswomen of the Cyclades and Attica. Beyond the production of custom textiles, selected designs are adorned with traditional patterns and intricate motifs handwoven in Crete, ensuring an elegant signature collection each season.

Insights Greece - Zeus+Dione: Greece's Leading Fashion Brand

How would you describe the current fashion scene in Greece? 

It’s becoming extremely interesting with more and more brands creating and producing items with reference to our Greek heritage. It’s a very exciting place to be at the moment- not only for those in fashion but all creative types. Loads of artists, painters, multi-media creators, directors from all over the world are making Athens their home.

Can you share a few of your favourite Greek Summer destinations?

Coming from a country like Greece, it goes without saying that I have many favourite places. However, my number one destination is always my island, which is Syros – the capital of the Cyclades complex. A few more islands I love visiting over the summer are Tinos, Milos, Astypalaia, and Anafi.

Top spots in Athens to wine and dine your overseas guests? 

Insights Greece - Zeus+Dione: Greece's Leading Fashion Brand

The all-time classic venue for my overseas friends is the rooftop restaurant of the Grande Bretagne Hotel, with breathtaking views of the Acropolis. I would take them there for a sunset dinner. Another beautiful beach restaurant is called Krabo in the Athenian Riviera – a beautiful combination of relaxed food and a swim if the weather is warm. I can think of quite a few new entries to the Athenian scene, such as a Greek mezze restaurant Cherchez la femme and Ergon, which is an open kitchen, market-place with modern cuisine. My list is endless really, as the new culinary scene in Athens is exciting, vast, and ready to be explored.

A few of your favourite places to shop in Greece’s Capital? 

I should mention here that we recently opened our flagship store in the heart of Athens, 6 Voukourestiou St, a small but wonderful Zeus+Dione shop full of surprises. I would start my shopping day here as I love to see how our collection is displayed and to curate some of our limited creations. I have to admit that I really enjoy shopping, and my two favourite stores in the city are Louisa and Enny di Monaco- they carry most of the well-known designer brands. At the same time, I love to navigate through second-hand shops that are spread around Monastiraki and also small ceramic stores that are situated in Plaka.

Insights Greece - Zeus+Dione: Greece's Leading Fashion Brand

Lastly, what do you always pack with you when you travel?

I do travel a lot and I only take a few key pieces with me, as I always try to fit everything in my hand-luggage. I usually take two silk shirts, a pair of black jeans, a pair of cool-wool trousers, and I always pack a cashmere top. If it’s a summer weekend getaway, I just take Zeus+Dione kaftans and swimsuits!

Zeus + Dione

*Images of Dimitra Kolotoura taken exclusively for IN+SIGHTS GREECE by Vasiliki Apeltsotou/Blue Mandarin Photography © (Copyright) 

Greece’s Leading Bohemian Luxe Brand Loved by Free Spirits

Loved by free spirits, beach lovers, and creative types, Nidodileda embraces flowy fabrics, mixed patterns, and a laid-back eclectic style that we can’t get enough of!

Featuring rich colours and textures, mixed and matched with a modern flair to create luxury and sophistication, once you slip into one of their boho dresses or any piece you’ll understand why it makes women feel elegant and feminine.

Insights Greece - Greece’s Leading Bohemian Luxe Brand Loved by Free Spirits

Nidodileda was formed in 2012, when designer and founder, Antonia (Tonia) Mitroudi, decided to create her own clothing brand based on the principle of designing clothes to make you feel confident and free.

The brand’s core lies in designing handmade clothes, using high-quality fabrics and manufacturers. From flowy maxi dresses to dreamy pants with exotic prints, this boho brand is effortlessly soft, feminine, and stylish.

We recently spoke to designer and founder Tonia about her designs and upcoming projects.

Tell us a bit about your background and training in the fashion industry?

I was lucky enough to be able to fulfill my studies in Milan at Marangoni Fashion Institute and after in Barcelona at IED School of Design. Right after I returned to Greece and worked as a fashion stylist for fashion magazines (L’officiel and many others) and soon I got to experience the fashion industry through the Greek press for nearly seven years.

When did you launch your brand and what is the concept behind it?

Leaving the world of fashion through the Greek press, I managed to make my dream come true with a series of fortunate events that helped me build Nidodileda, slowly and steadily. It all started in 2012 when I designed the first collection and was so curious if the girls out there would understand our concept through our designs… and they did! Our philosophy is for all the “Nido” girls to feel free and beautiful, independent, and strong. A never-ending story about looking at things from the most beautiful perspective.

Insights Greece - Greece’s Leading Bohemian Luxe Brand Loved by Free Spirits

What inspires your creations?

I get inspired when I travel, and I try to travel a lot in order to do so. Now, given the situation, my inspiration comes from all the things I love such as music-which I can’t live without- going to the beach and staring at the sun and moon at nights and spending quality time with people.

How would you describe your brand?

Nidodileda has grown from a free spirit bohemian brand to a Luxury Bohemian chic brand. She has grown from a girl to a woman and I couldn’t be more proud.

Are the materials locally sourced and where are they made?

We try to enhance the local industry of course and we are very happy about the revolution in materials and quality. All the designs of the fabrics and materials are created by our partners in Europe. Through my travels, I try and seek new ones each time in order to be unique and different.

Who are the pieces created for?

The pieces are created for me and you! For all the women out there that dare to be different and that are looking for a unique piece for their special occasion. This is exactly why we refer to the pieces as “Wardrobe treasures”.

Tell us about your latest collection?

Our SS’20 was introduced as “New Jade and the Whites”. It is inspired by precious and semi-precious stones with my favorite gemstone the New Jade that symbolizes balance, cleaning the mind and soul, reduces negativity and anxiety. The collection has a color pallet of nude, gold, rose gold, and soft pastels, and the “whites” collection fits perfectly as it was my dream to create a collection with a white base.

What is your favourite item in your range at the moment? 

In each collection, I always have some pieces I distinguish and wear nearly every day from day to night. This season it is the “Niobium” kimono from the Whites collection and the “Iolite” kimono. Also if I may I will say “Dean” Dress from our capsule collection.

What are the current projects you are working on and is there anything exciting coming up you would like to share? 

We are thrilled to announce that we are soon moving our HQ offices to a bigger space and opening our first flagship store! We will be able to introduce to everyone our brand philosophy and all aspects of Nidodileda, such as our NidoHome collection and Bridal collection. We assure you there will be many more things coming!

Insights Greece - Greece’s Leading Bohemian Luxe Brand Loved by Free Spirits

Where is your brand stocked?

We are stocked in Greece.

Do you ship internationally?

We ship all around the world!

How would you describe the Greek fashion scene in 2020?

I find the Fashion scene very promising and full of action! It is great to see talents out there creating!

How would you describe your own style?

I would like to say Bohemian eclectic with a twist!

On another note, tell us your favourite Greek holiday destination?

My absolute destination is the island of Serifos, as it combines amazing beaches and food and beautiful sceneries that are breathtaking. I can now add the island of Koufonisi for the exact same reasons!