5 Greek Fashion Brands to Shop for Winter 23  

With the festive season getting closer and closer, now’s the time to start working on your new winter wardrobe. 

It’s entirely possible to look warm and stylish at the same time, which is where reliable closet staples – boots, coats, turtle necks, knit dresses (and more) – are essential.

And to make it even easier to choose what you want to add to your winter closet, we’ve rounded up some of our favourite Greek fashion brands – so you can shop ahead for this busy holiday season!


Greek fashion brand PHILOSOPHY is chosen by women who seek freedom and a unique style when it comes to their looks. Abstract lines, monochromes, neutral shades, and unique textures are seen throughout all designs, which are both timeless and contemporary. Their current winter collection also has splashes of orange, green and fuchsia – for those who want to wear some brights on gloomy days. 


This minimalist brand creates clothes that not only make you feel great but also comfortable when you put on an outfit. Their AW23 collection is full of earthy tones and textures that are soft and chic. NAMASTE’s aesthetic escapes seasonal fashion trends and focuses more on a timeless design, so you can wear their pieces for years to come. And you can also add some of their jewellery pieces to finish off your look! 

Project Soma

This contemporary label was founded in 2019 by Greek celebrities Mary Synatsakis and Athina Oikonomakou. The two popular influencers combined their creative powers to establish a fresh modern brand with a touch of boho. All pieces are carefully sewn and manufactured in Greece, and the new winter collection is filled with earthy and pastel colours, as well as floral patterns, that add a touch of romance and elegance to any look. 


The brand’s passion is to create unique clothes that can be worn both day and night. Always choosing exquisite fabrics, Chatòn is known for its feminine dresses and stunning colour palette. Creating fine pieces that flatter all body types, their winter collection includes stunning coats and oversized blazers that can be worn from a day in the office to a night out for dinner.


Designed and made in Athens, this well-known local brand has created unique winter pieces that make for the perfect weekend wear this season. Featuring simple lines and natural raw materials, you can find high-quality basics that can be worn casually, or dressed up for a more special occasion. 

Main Image by Project Soma

Greek Fashion Brands to Know and Shop for Autumn Winter 21

Fall is a great season when it comes to fashion because you can finally wear your favourite jackets, jeans, coats, shirts, and boots — which is the perfect mix for a chic autumn/winter wardrobe.

The quintessential autumnal outfit can take you from brunch to work, then evening drinks- all in one effortless look. What you need is a timeless collection made up of essential classics that are suitable for any place, or event. Think good-quality blazer, neutral colour trench coat, long sleeve dress, polished pants, versatile jeans. Never dated or over-the-top, just sophisticated, understated, and, of course, comfortable. 

If you could use some inspiration for your own Autumn Winter wardrobe for 2021, keep reading to discover the must-have Greek fashion brands that are perfect for the season. 

Zeus + Dione

Inspired by their admiration of Greece’s traditional craftsmanship and talented local artisans, Zeus+Dione is a modern (yet timeless) brand that has now become one of the most sought-after labels in the international fashion world. Each piece is designed and produced in Greece, as one by one, the custom-made textiles are weaved, dyed, embroidered, and cut by expert artisans using traditional techniques with sophisticated flair. This AW21 collection is in honour of the 200 Year Anniversary of Greek Independence. 

Editor’s picks for AW21 

Ancient Kallos

Ancient Greek symbols printed on cotton fabrics, authentic embroideries on shirt dresses, cotton broderie, silk fabrics and handmade tassels are only a few of the striking details that define Ancient Kallos. The brand has also dedicated its Fall Winter 21 collection to the 200 year anniversary of the Greek War of Independence, 1821- praising the Greek heroine Bouboulina.

Editor’s picks for AW21 

Themis Z

Inspired by her Hellenic heritage, talented international designer Themis Zouganeli creates simple and timeless pieces that are all carefully handcrafted in Greece. Using locally sourced natural materials and traditional artisans, the classic collections include signature and graceful ready-to-wear pieces that are adored by women worldwide.

Editor’s picks for AW21 

Mallory The Label

Mallory represents all women of today: stylish, beautiful, and hard-working. It’s a brand created by friends Mara and Irene, that offers casual and elegant all-day clothes, evening looks, and chic styles. The clean lines and unconventional cuts compliment the female figure proving that comfort and style can be compatible.

Editor’s picks for AW21 


Designer Christos Costarellos blends his love for colour and unique cuts in his distinct creations. Inspired by the spirit of ancient Greek philosophy, Christos infuses a breath of fresh air into his creations, which can be found in exclusive department stores worldwide-  including Harrods, Moda Operandi, and Harvey Nichols. Below are pieces from the brand’s pre-fall collection, which can easily be worn throughout the cooler months. 

Editor’s picks for AW21 

Ioanna Kourabela 

With designs inspired by Greek geometry, Ioanna Kourabela uses natural raw materials, innovation, production exclusively made in Greece and high-quality fabrics to preserve precious pieces of Greek tradition and heritage- while adding a modern touch to take the timeless Greek aesthetics to other parts of the world. 

Editor’s picks for AW21 

Kose Resort

Kose Resort is a luxury womenswear brand founded in Greece. All garments are made with the highest quality standards by local artisans. Founder and owner Ioannis Koseloglou, places a huge emphasis on using elegant and luxurious fabrics, as well as developing sustainable ways of production. 

Editor’s picks for AW21 


5 Greek Fashion Designers You Should Discover Now

Greece has become a hub for creative talents and a great source of inspiration for some of the most exquisite designs we’ve seen in a while. With the holiday season upon us, we have compiled a list of five young Greek fashion designers who will effortlessly dress your summer (and winter) days with their unique designs.

Esai Clothing

Designed by Adamantia Katsampi, a creative spirit, Esai is a clothing line for minimalists. It got its name from the Greek phrase ‘εις αεί,’ which means ‘forever.’ That’s the purpose of this brand; to design and create simple, contemporary, and stylish clothes that are never out of fashion.

The outfit I currently love:

Insights Greece - 5 Greek Fashion Designers You Should Discover Now

Vassia Kostara

Vassia’s inspiration is mainly Greece with an international vibe. She sources unique fabrics from all over the world, while the design making and manufacturing is made in Greece. Her lines are relaxed, elegant, and make every woman feel special and beautifully dressed.

The dress I currently love:

Insights Greece - 5 Greek Fashion Designers You Should Discover Now

Karavan Clothing

Designed and manufactured in Greece, Karavan is a brand that loves being Boheme and playful, while remaining elegant and simple. Marilou Katsoni, the founder of Karavan, finds her inspiration through art and prints. Her clothes are made for all ages and can be worn from day- to- night.

Currently obsessed with:

Insights Greece - 5 Greek Fashion Designers You Should Discover Now


Inspired and founded in 2012 by Tonia Mitroudi, Nidodileda is a brand that aims to make every woman feel confident and unique. The designs are elegant, feminine, free-spirited, and ideal for special occasions.

Currently in love with:

Insights Greece - 5 Greek Fashion Designers You Should Discover Now


Mallory the Label

Mallory represents all women of today: stylish, beautiful, and hard-working. It’s a brand created by Mara and Irene, that offers casual and elegant all-day clothes, evening looks, and beach styles.

Outfit I currently love:

Insights Greece - 5 Greek Fashion Designers You Should Discover Now