5 Greek Fashion Brands to Shop for Winter 23  

With the festive season getting closer and closer, now’s the time to start working on your new winter wardrobe. 

It’s entirely possible to look warm and stylish at the same time, which is where reliable closet staples – boots, coats, turtle necks, knit dresses (and more) – are essential.

And to make it even easier to choose what you want to add to your winter closet, we’ve rounded up some of our favourite Greek fashion brands – so you can shop ahead for this busy holiday season!

Insights Greece - 5 Greek Fashion Brands to Shop for Winter 23  
Insights Greece - 5 Greek Fashion Brands to Shop for Winter 23  

PHILOSOPHY 

Greek fashion brand PHILOSOPHY is chosen by women who seek freedom and a unique style when it comes to their looks. Abstract lines, monochromes, neutral shades, and unique textures are seen throughout all designs, which are both timeless and contemporary. Their current winter collection also has splashes of orange, green and fuchsia – for those who want to wear some brights on gloomy days. 

Insights Greece - 5 Greek Fashion Brands to Shop for Winter 23  
Insights Greece - 5 Greek Fashion Brands to Shop for Winter 23  

NAMASTÉ

This minimalist brand creates clothes that not only make you feel great but also comfortable when you put on an outfit. Their AW23 collection is full of earthy tones and textures that are soft and chic. NAMASTE’s aesthetic escapes seasonal fashion trends and focuses more on a timeless design, so you can wear their pieces for years to come. And you can also add some of their jewellery pieces to finish off your look! 

Insights Greece - 5 Greek Fashion Brands to Shop for Winter 23  
Insights Greece - 5 Greek Fashion Brands to Shop for Winter 23  

Project Soma

This contemporary label was founded in 2019 by Greek celebrities Mary Synatsakis and Athina Oikonomakou. The two popular influencers combined their creative powers to establish a fresh modern brand with a touch of boho. All pieces are carefully sewn and manufactured in Greece, and the new winter collection is filled with earthy and pastel colours, as well as floral patterns, that add a touch of romance and elegance to any look. 

Insights Greece - 5 Greek Fashion Brands to Shop for Winter 23  
Insights Greece - 5 Greek Fashion Brands to Shop for Winter 23  

Chatòn

The brand’s passion is to create unique clothes that can be worn both day and night. Always choosing exquisite fabrics, Chatòn is known for its feminine dresses and stunning colour palette. Creating fine pieces that flatter all body types, their winter collection includes stunning coats and oversized blazers that can be worn from a day in the office to a night out for dinner.

Insights Greece - 5 Greek Fashion Brands to Shop for Winter 23  
Insights Greece - 5 Greek Fashion Brands to Shop for Winter 23  

Badila

Designed and made in Athens, this well-known local brand has created unique winter pieces that make for the perfect weekend wear this season. Featuring simple lines and natural raw materials, you can find high-quality basics that can be worn casually, or dressed up for a more special occasion. 

Main Image by Project Soma

Ultimate Travel Capsule Wardrobe for Autumn ’23

Exuding elegance and ease – these new-season pieces can effortlessly take you from day to night. 

Whether you’ve planned an entire week of visiting amazing museums and eating at some of the Greek capital’s hottest new restaurants, or heading up North to experience Thessaloniki’s impressive attractions and lively bars – we’ve put together a versatile autumn travel capsule wardrobe to cover your entire stay!

From classics – including a trench coat and boots to this year’s must-have leather skirt and Mary Janes – our editors’ picks are both practical and stylish. 

Long Sleeve Top

Looking for the perfect layering essential to add to any fall outfit? Basic long-sleeve tops have you covered! Go for either white or grey, as these neutrals can be worn with everything else in your luggage – and never date. 

SHOP

Jeans

No wardrobe (closet or suitcase) is ever complete without a pair of jeans. Whether you prefer a high-waist, straight-leg, or boot-cut version, you can never go wrong when paired with chic sneakers during the day and fancier shoes for a night out.

SHOP

White Shirt

Roll up the sleeves, pop the collar, or button it all up—no matter which way you like wearing it, a crisp white shirt is another essential layer that adds instant style to everyday jeans or trousers. 

SHOP

Leggings

We aren’t talking about the ones you workout in – we mean these chic vegan leather leggings you can wear to brunch, a day of sightseeing, or a late-night dinner. Pair them with your basic long-sleeve top, blazer, sneakers – and you are set to go! 

SHOP

Riding Boots

Boots are perfect when travelling, as they offer comfort and versatility. And we can’t go past these timeless black riding boots that can be worn with ease – adding extra warmth and polish to any outfit. 

SHOP

Denim Shirt

This relaxed shirt has become a staple in everyone’s wardrobe as it’s the perfect transitional piece. And don’t think twice about wearing denim on denim- as the fashion world’s obsession with denim is at an all-time high. 

SHOP

Lifestyle Sneakers

Every traveller needs a cool pair of sneakers that are practical, comfortable and chic. Paired with leggings or jeans – they can be worn on your way to the airport, for long days of sightseeing, and any casual outing.

SHOP

Blazer

Another must in our mix of travel staples is the classic blazer, which has become our ultimate layering tool. Throw it over anything and you will look sharp and sophisticated in a matter of seconds.

SHOP

Turtleneck

Versatile and flattering, a turtleneck is a must-have addition this time of year as not only does it keep you warm- but you can also easily dress it up, or style it casually for everyday wear.

SHOP

Trench Coat

A classic trench instantly elevates any look and this water-repellent trench is ideal for those rainy days. Pop it on and stylishly make your way around town, ticking off all the must-visit spots on your list!

SHOP

Leather Skirt

Easily wearable throughout your entire travels, a leather skirt adds a touch of luxury to your capsule wardrobe. We love pairing ours with a feminine shirt and ballet flats.

SHOP

Mary Jane Flats

Blending comfort and style – Mary Janes are an eternal classic that you can wear sitting on a plane, walking around a busy departure lounge, or while enjoying an aperitivo with uninterrupted views of the Acropolis.

SHOP

Main Image Courtesy of Zara 

Dior Celebrates Ancient Greek Peplos Gown

Dior has just released its latest Cruise 2022 Collection campaign, celebrating Greece’s past and present, while putting the spotlight on the Ancient Greek peplos gown- the main source of inspiration for Dior’s entire range created by Maria Grazia Chiuri.

“Dior celebrates Greece by returning to the inspirational origins of the Cruise 2022 collection by Maria Grazia Chiuri. In a campaign being unveiled in newspapers around the world, the House perpetuates its close links to the country from its classical past to contemporary present, which included a famous shoot held on the Acropolis in 1951 featuring models in gowns by the founding couturier,” announced Dior.

  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown

“That legacy is honored in images shot at the same location, highlighting the rapport with the marble statuary and its draped dresses, translated into myriad modern interpretations of the peplos gown, and looks in a pale palette lifted with the golden glow of ‘Dior Sea Garden’ jewels and ‘Dior Vibe’ sneakers,” added the luxury brand.

A draped, outer garment made of a single piece of cloth that was worn by women in Ancient Greece, a peplos is long, loose-fitting, and held up with pins at the shoulder, and most often featured a belt at the waist; while its top edge was folded over to create a flap. 

  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown

Revealed in the millennia-old magnificence of the Acropolis in Athens, the collection highlights the art, costume, culture, and craft of Greece’s past and present as inspiration for the collection, with the timeless femininity of reinterpreted peplos gowns and more modern separates and tailoring in a color palette drawn from marble statuary.

Dior has also released its Festive Season campaign for the Cruise 2022 collection, with Grecian inspirations exquisitely evoked in images by Elina Kechicheva.

  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown

Captured amongst Christmas inspired scenery, models are draped in modern interpretations of peplos dresses and Dior silk scarves as they display a range of timeless accessories; including classic gold jewellery (earrings, bracelets, rings), bags (totes, pouches, clutches) shoes (slides, sneakers, espadrilles) and more. 

All images courtesy of Dior

© Hellenic Ministry of Culture and Sports

Ephorate of Antiquities of the City of Athens

© Ria Mort

Jean-Pierre Pedrazzini / Paris-Match / La Scoop

Hellenic Ministry of Culture and Sports

Ephorate of Antiquities of the City of Athens

Dior Through the Lens of Greek Photographers

Dior’s Cruise ’22 Show Pays Homage to Ancient Greece 

Dior’s highly-anticipated Cruise 2022 presentation in the Greek Capital was nothing short of a high-end fashion extravaganza, as Dior’s creative director Maria Grazia Chiuri created a stylish spectacle that took place overnight at the Panathenaic Stadium in Athens.

Insights Greece - Dior’s Cruise '22 Show Pays Homage to Ancient Greece 

The famous stadium, which is home to the modern Olympics served as the stunning backdrop to showcase a modern collection inspired by Ancient Greece. 

Around 500 guests, including many celebrities, artists, and designers, witnessed a runway show that “blended the power of heritage and contemporary inventiveness,” Dior announced to the fashion press. 

One of the key inspirations of the collection was the peplos robe worn by ancient Greek women. “The peplos also is an element that allows the body to move freely, that evokes women in movement, and no one more than an athlete moves their body in a really active way,” says Chiuri. 

Leading up to last night’s event, Chiuri spent time visiting numerous spots around Greece for research and inspiration; including the expansive Bronze Age ruins of the palace of Knossos and the Heraklion Archeological Museum on Crete. “Here, in a place so often associated with the myth of the Minotaur,
she uncovered the importance of women in religion, venerated as representations of animals and nature,” Dior announced. 

She also headed to Santorini to the ruins of Akrotiri and on the third leg of her journey, Chiuri also spent time on the archaeological site of Delphi. 

  • Insights Greece - Dior’s Cruise '22 Show Pays Homage to Ancient Greece 
  • Insights Greece - Dior’s Cruise '22 Show Pays Homage to Ancient Greece 
  • Insights Greece - Dior’s Cruise '22 Show Pays Homage to Ancient Greece 
  • Insights Greece - Dior’s Cruise '22 Show Pays Homage to Ancient Greece 
  • Insights Greece - Dior’s Cruise '22 Show Pays Homage to Ancient Greece 
  • Insights Greece - Dior’s Cruise '22 Show Pays Homage to Ancient Greece 

According to Dior, the choice of venue, “creating a prodigious bridge between sport and culture, ancient heritage and contemporary youth, is highly symbolic for Grazia Chiuri, notably through its connections to the body and the freedom of movement she cherishes, but also through the motifs that inform the collection and its sportswear spirit.”

The Panathenaic Stadium was adorned with flags specially created by Italian artist Pietro Ruffo; the illuminated scenography also paid tribute to the architectural lines of the site.

All images Courtesy of Dior 

Greek Fashion Brand Making a Lifestyle Statement

When it comes to cool and casual fashion brands in Greece it’s hard to go past PARA TODOS. The brainchild of Tassos Tsadaris, PARA TODOS debuted in 2017 and has been killing it ever since.

This unisex street fashion label takes a diverse and cool approach to design, never getting stuck in one place for too long. Between its easily accessible website and range of retail locations in Greece, the popular clothing brand is always within reach.

We recently spoke to Tassos about his stylish designs that make a lifestyle statement in fashion form.

Tell us a bit about your background and training in the fashion industry?

I studied fashion design in London from 2007 till 2011. After graduating I went back to Greece and started my first brand Saint’s Menswear in June of 2013 and have continued working in the fashion industry on my own projects.

When did you launch PARA TODOS and what is the concept behind it? Insights Greece - Greek Fashion Brand Making a Lifestyle Statement

I launched PARA TODOS Clothing Co. back in September 2017, and the concept is casual/street design with big attention to simplicity, understated elegance and an emphasis on eclectic use of materials and quality fabrics.

What inspires your creations?

Generally by historical Japanese styles.

How would you describe your brand?

Elegant, simple and easy to wear on every occasion.

Are the materials locally sourced and where are they made?

Yes, they are locally sourced in general, some are made in Turkey and some in Italy.

Insights Greece - Greek Fashion Brand Making a Lifestyle StatementWho are the pieces created for?

“PARA TODOS” means “for all” so we create for everyone! But unfortunately in Greece, we have a small target group because there aren’t many people who are willing to try new styles but we aren’t giving up and we continue following our dream. Generally, we work with artists, stylists and people from the fashion industry.

Tell us about your latest collection?

F/W21’ is once more Japanese inspired, oversized and unisex-with many layers.

What is your favourite item in your range at the moment? 

I have more than one, but I can’t show you right now, you will be able to see them when the F/W21’ collection will be launched.

What are the current projects you are working on and is there anything exciting coming up you would like to share?

Right now I am working on the PARA TODOS F/W21’ which in my opinion will be my best project so far! And after this, I will work on a re-branding project that you will see in spring.

Where is your brand stocked? 

In Athens, Thessaloniki, Mykonos, Larisa and online and we are still searching for retailers all over the world.

Do you ship internationally?

Of course!

Tell us your favourite holiday destination in Greece and why?

There are two places that I love in Greece the first one is Mykonos, where I have been going to with my grandparents every Easter and summer, so I have seen the island in many phases and I have so many memories in Mykonos, I really Insights Greece - Greek Fashion Brand Making a Lifestyle Statementlove the island. The second one is Mount Pelion, as it combines the mountains and the sea it is so beautiful, magical and natural.

How would you describe the Greek fashion scene in 2020?

Hmmm, in the most recent years I see a lot of steps forward from people within the industry that is making me really happy. I see more and more people that are getting out of their comfort zone and trying new styles and this is very promising.

How would you describe your own style?

Simple and plain. On my workdays, I am either wearing my black or white t-shirt, and footwear my black or white sneakers- usually vans! I like to change it up when I have an event, where I will always wear the shiniest and most colourful piece in my current collection.

Check out Para Todos here.