Dior Celebrates Ancient Greek Peplos Gown

Dior has just released its latest Cruise 2022 Collection campaign, celebrating Greece’s past and present, while putting the spotlight on the Ancient Greek peplos gown- the main source of inspiration for Dior’s entire range created by Maria Grazia Chiuri.

“Dior celebrates Greece by returning to the inspirational origins of the Cruise 2022 collection by Maria Grazia Chiuri. In a campaign being unveiled in newspapers around the world, the House perpetuates its close links to the country from its classical past to contemporary present, which included a famous shoot held on the Acropolis in 1951 featuring models in gowns by the founding couturier,” announced Dior.

  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown

“That legacy is honored in images shot at the same location, highlighting the rapport with the marble statuary and its draped dresses, translated into myriad modern interpretations of the peplos gown, and looks in a pale palette lifted with the golden glow of ‘Dior Sea Garden’ jewels and ‘Dior Vibe’ sneakers,” added the luxury brand.

A draped, outer garment made of a single piece of cloth that was worn by women in Ancient Greece, a peplos is long, loose-fitting, and held up with pins at the shoulder, and most often featured a belt at the waist; while its top edge was folded over to create a flap. 

  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown

Revealed in the millennia-old magnificence of the Acropolis in Athens, the collection highlights the art, costume, culture, and craft of Greece’s past and present as inspiration for the collection, with the timeless femininity of reinterpreted peplos gowns and more modern separates and tailoring in a color palette drawn from marble statuary.

Dior has also released its Festive Season campaign for the Cruise 2022 collection, with Grecian inspirations exquisitely evoked in images by Elina Kechicheva.

  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown
  • Insights Greece - Dior Celebrates Ancient Greek Peplos Gown

Captured amongst Christmas inspired scenery, models are draped in modern interpretations of peplos dresses and Dior silk scarves as they display a range of timeless accessories; including classic gold jewellery (earrings, bracelets, rings), bags (totes, pouches, clutches) shoes (slides, sneakers, espadrilles) and more. 

All images courtesy of Dior

© Hellenic Ministry of Culture and Sports

Ephorate of Antiquities of the City of Athens

© Ria Mort

Jean-Pierre Pedrazzini / Paris-Match / La Scoop

Hellenic Ministry of Culture and Sports

Ephorate of Antiquities of the City of Athens

Dior Through the Lens of Greek Photographers

Dior Through the Lens of Greek Photographers

French luxury house Dior invited 10 talented Greek photographers to capture their visions of the Grecian-inspired Cruise 2022 Collection at different locations throughout Greece, and the result is spectacular.

Mara Desipris, Christina Dimitriadis, Marilia Fotopoulou, Efi Gousi, Maria Koutroumpi, Dimitra Lazaridou, Ria Mort, Lia Nalbantidou, Ioanna Sakellaraki, and Olga Stefatou were all part of this artistic dialogue that “further perpetuates the spirit and power of Maria Grazia Chiuri’s creations for Dior, conceived as a celebration of local craftsmanship and savoir-faire. Discover the captivating beauty of these virtuoso interpretations,” announced Dior.

Collaborating with Grecian artisans and artists to realise the collection, Dior’s Creative Director Maria Grazia Chiuri has truly celebrated Greece for Dior Cruise 2022, which she described as a “tribute to the idea of community and a celebration of cultural exchanges.”

Dior arrived in Athens for its Cruise 2022 womenswear show in June this year and presented the collection and capsule at the awe-inspiring Panathenaic Stadium, the only stadium entirely built of Pentelic marble; while the Cruise 2022 campaign was shot by leading fashion photographer Julia Hetta at the Temple of Zeus on the Ancient Greek archaeological site of Nemea.

The luxury fashion house has now released the latest images taken by each Greek photographer- giving a new perspective to the pieces, which are all inspired by Ancient Greek sites, temples, and costumes. The photos are featured in the latest issue of Dior Magazine- Issue NO. 36. 

Ria Mort

Insights Greece - Dior Through the Lens of Greek Photographers

Maria Desipris

Insights Greece - Dior Through the Lens of Greek Photographers

Ioanna Sakellaraki

Insights Greece - Dior Through the Lens of Greek Photographers

Efi Gousi

Insights Greece - Dior Through the Lens of Greek Photographers

Marilia Fotopoulou

Insights Greece - Dior Through the Lens of Greek Photographers

Lia Nalbantidou

Insights Greece - Dior Through the Lens of Greek Photographers

Olga Stefatou

Insights Greece - Dior Through the Lens of Greek Photographers

Dimitra Lazaridou

Insights Greece - Dior Through the Lens of Greek Photographers

Christina Dimitriadis

Insights Greece - Dior Through the Lens of Greek Photographers

Maria Koutroumpi

Insights Greece - Dior Through the Lens of Greek Photographers

Check out the entire collection here 

© HELLENIC MINISTRY OF CULTURE AND SPORTS – ODAP – TEMPLE OF POSEIDON, CAPE SOUNION

Dior Shoots New Sneaker Campaign at Historic Greek Landmark

Stunning new images have been released of Dior’s Cruise 2022 sneaker campaign- shot against the backdrop of Greece’s historic landmark- the Temple of Zeus in Nemea.

Showcasing the brand’s latest Dior Vibe sneaker range, the campaign highlights the contemporary sports shoe collection that has been designed by creative director Maria Grazia Chiuri, “combining a running shoe spirit with fashionable details, with a play of materials enhanced by gold or silver inserts. The D-Zenith merges the streamlined elegance of heels with the comfort of lace-up leather sneakers,” states Dior. 

Insights Greece - Dior Shoots New Sneaker Campaign at Historic Greek Landmark

Models Selena Forrest, Maryel Uchida, and Chai Maximus appear in striking sepia-coloured images (photographed by acclaimed Swedish photographer Julia Hetta) as they  parade around the extraordinary temple that dates to the fourth century B.C. (around 330 B.C.)

  • Insights Greece - Dior Shoots New Sneaker Campaign at Historic Greek Landmark
  • Insights Greece - Dior Shoots New Sneaker Campaign at Historic Greek Landmark

Dior’s entire 2022 Cruise Collection was unveiled at the Panathenaic Stadium in Athens in June this year. It was the ideal place to showcase the modern pieces that are inspired by Ancient Greek sites, temples, and costumes; and as a whole focus on rethinking the purpose of fashion. 

  • Insights Greece - Dior Shoots New Sneaker Campaign at Historic Greek Landmark
  • Insights Greece - Dior Shoots New Sneaker Campaign at Historic Greek Landmark
  • Insights Greece - Dior Shoots New Sneaker Campaign at Historic Greek Landmark
  • Insights Greece - Dior Shoots New Sneaker Campaign at Historic Greek Landmark
  • Insights Greece - Dior Shoots New Sneaker Campaign at Historic Greek Landmark
  • Insights Greece - Dior Shoots New Sneaker Campaign at Historic Greek Landmark

In this collection, Chiuri has ventured into uncharted territory- showcasing a modern series of sneaker designs, which were paired not only with casual outfits but also with a series of Grecian-inspired evening dresses.

Using a classic running sneaker shape, the footwear features metallic accents and matches the hues of their ready-to-wear garments- including a range of Hellenic-blue and white print t-shirts, pants, shorts, and sports socks adorned with the name “Christian Dior”, the refined signature of these new pieces. 

Images by Julia Hetta/Courtesy of Dior/Hellenic Ministry of Culture and Sports

Dior’s Cruise ’22 Show Pays Homage to Ancient Greece 

Dior’s highly-anticipated Cruise 2022 presentation in the Greek Capital was nothing short of a high-end fashion extravaganza, as Dior’s creative director Maria Grazia Chiuri created a stylish spectacle that took place overnight at the Panathenaic Stadium in Athens.

Insights Greece - Dior’s Cruise '22 Show Pays Homage to Ancient Greece 

The famous stadium, which is home to the modern Olympics served as the stunning backdrop to showcase a modern collection inspired by Ancient Greece. 

Around 500 guests, including many celebrities, artists, and designers, witnessed a runway show that “blended the power of heritage and contemporary inventiveness,” Dior announced to the fashion press. 

One of the key inspirations of the collection was the peplos robe worn by ancient Greek women. “The peplos also is an element that allows the body to move freely, that evokes women in movement, and no one more than an athlete moves their body in a really active way,” says Chiuri. 

Leading up to last night’s event, Chiuri spent time visiting numerous spots around Greece for research and inspiration; including the expansive Bronze Age ruins of the palace of Knossos and the Heraklion Archeological Museum on Crete. “Here, in a place so often associated with the myth of the Minotaur,
she uncovered the importance of women in religion, venerated as representations of animals and nature,” Dior announced. 

She also headed to Santorini to the ruins of Akrotiri and on the third leg of her journey, Chiuri also spent time on the archaeological site of Delphi. 

  • Insights Greece - Dior’s Cruise '22 Show Pays Homage to Ancient Greece 
  • Insights Greece - Dior’s Cruise '22 Show Pays Homage to Ancient Greece 
  • Insights Greece - Dior’s Cruise '22 Show Pays Homage to Ancient Greece 
  • Insights Greece - Dior’s Cruise '22 Show Pays Homage to Ancient Greece 
  • Insights Greece - Dior’s Cruise '22 Show Pays Homage to Ancient Greece 
  • Insights Greece - Dior’s Cruise '22 Show Pays Homage to Ancient Greece 

According to Dior, the choice of venue, “creating a prodigious bridge between sport and culture, ancient heritage and contemporary youth, is highly symbolic for Grazia Chiuri, notably through its connections to the body and the freedom of movement she cherishes, but also through the motifs that inform the collection and its sportswear spirit.”

The Panathenaic Stadium was adorned with flags specially created by Italian artist Pietro Ruffo; the illuminated scenography also paid tribute to the architectural lines of the site.

All images Courtesy of Dior