Cruise Collection 2022 Archives

Dior has just released its latest Cruise 2022 Collection campaign, celebrating Greece’s past and present, while putting the spotlight on the Ancient Greek peplos gown- the main source of inspiration for Dior’s entire range created by Maria Grazia Chiuri.

“Dior celebrates Greece by returning to the inspirational origins of the Cruise 2022 collection by Maria Grazia Chiuri. In a campaign being unveiled in newspapers around the world, the House perpetuates its close links to the country from its classical past to contemporary present, which included a famous shoot held on the Acropolis in 1951 featuring models in gowns by the founding couturier,” announced Dior.

Insights Greece - Dior Celebrates Ancient Greek Peplos Gown

“That legacy is honored in images shot at the same location, highlighting the rapport with the marble statuary and its draped dresses, translated into myriad modern interpretations of the peplos gown, and looks in a pale palette lifted with the golden glow of ‘Dior Sea Garden’ jewels and ‘Dior Vibe’ sneakers,” added the luxury brand.

A draped, outer garment made of a single piece of cloth that was worn by women in Ancient Greece, a peplos is long, loose-fitting, and held up with pins at the shoulder, and most often featured a belt at the waist; while its top edge was folded over to create a flap.

Revealed in the millennia-old magnificence of the Acropolis in Athens, the collection highlights the art, costume, culture, and craft of Greece’s past and present as inspiration for the collection, with the timeless femininity of reinterpreted peplos gowns and more modern separates and tailoring in a color palette drawn from marble statuary.

Dior has also released its Festive Season campaign for the Cruise 2022 collection, with Grecian inspirations exquisitely evoked in images by Elina Kechicheva.

Captured amongst Christmas inspired scenery, models are draped in modern interpretations of peplos dresses and Dior silk scarves as they display a range of timeless accessories; including classic gold jewellery (earrings, bracelets, rings), bags (totes, pouches, clutches) shoes (slides, sneakers, espadrilles) and more.

All images courtesy of Dior

© Hellenic Ministry of Culture and Sports

Ephorate of Antiquities of the City of Athens

© Ria Mort

Jean-Pierre Pedrazzini / Paris-Match / La Scoop

Hellenic Ministry of Culture and Sports

Ephorate of Antiquities of the City of Athens

Dior Through the Lens of Greek Photographers

French luxury house Dior invited 10 talented Greek photographers to capture their visions of the Grecian-inspired Cruise 2022 Collection at different locations throughout Greece, and the result is spectacular.

Mara Desipris, Christina Dimitriadis, Marilia Fotopoulou, Efi Gousi, Maria Koutroumpi, Dimitra Lazaridou, Ria Mort, Lia Nalbantidou, Ioanna Sakellaraki, and Olga Stefatou were all part of this artistic dialogue that “further perpetuates the spirit and power of Maria Grazia Chiuri’s creations for Dior, conceived as a celebration of local craftsmanship and savoir-faire. Discover the captivating beauty of these virtuoso interpretations,” announced Dior.

Collaborating with Grecian artisans and artists to realise the collection, Dior’s Creative Director Maria Grazia Chiuri has truly celebrated Greece for Dior Cruise 2022, which she described as a “tribute to the idea of community and a celebration of cultural exchanges.”

Dior arrived in Athens for its Cruise 2022 womenswear show in June this year and presented the collection and capsule at the awe-inspiring Panathenaic Stadium, the only stadium entirely built of Pentelic marble; while the Cruise 2022 campaign was shot by leading fashion photographer Julia Hetta at the Temple of Zeus on the Ancient Greek archaeological site of Nemea.

The luxury fashion house has now released the latest images taken by each Greek photographer- giving a new perspective to the pieces, which are all inspired by Ancient Greek sites, temples, and costumes. The photos are featured in the latest issue of Dior Magazine- Issue NO. 36.

Ria Mort