New Luxury Lifestyle Resort Opening in Santorini This April

Radisson Blu Zaffron is set to become Santorini’s first lifestyle destination resort – where authentic hospitality is elevated by opulent design, a beach area reserved only for guests, exclusive events, and unforgettable bespoke experiences.

Strategically located near Kamari Beach, the new 5-star resort (which had a soft launch in July 2021, and is officially opening its doors on April 18, 2022) features an exotic, boho-chic ambience with a quintessentially Cycladic architecture. Offering relaxed elegance in an all-suite environment- its unrivalled cuisine, discreetly luxurious accommodation and boutique experiences, allow guests to enjoy an intimate getaway in Santorini, one of the most beautiful islands in the world. 

Featuring 103-rooms, the resort brings a strong lifestyle element to the island via an eclectic mix of experiences, events, and international brand collaborations, as it marks the first luxury hospitality offering from Fais Group; an Athens-based distributor of a vast luxury, fashion and sports brand-portfolio – with world-renowned brands such as Tod’s, Hogan, Salvatore Ferragamo, Philipp Plein, Princess Yachts, KIKO Milano, Under Armour, Adidas, Puma, and Technogym (to name a few).  

Design & Character 

Responsible for Zaffron’s concept design and master plan are Greek-based architects Arc-Set, who wanted to respect the rugged landscape of the island, and at the same time create a relaxing and warm, softly textured haven.

The lobby’s elegant domes and arches, a gentle nod to Santorini’s prevalent architectural theme, are combined with natural materials such as wood and stone, providing an earthy ambience that makes guests feel instantly welcome. The use of domes is also apparent in the interior of the generously spaced 103 rooms, suites, and villas that range from a superior room with a king bed to the presidential suite with a private plunge pool.

Overseen by Designteam | Nikos Theodorakopoulos, the interiors boasts a serene and calming environment with the use of tactile materials, rich textures, and a neutral colour palette. Sustainable wood surfaces are complemented by linen and cotton fabrics, while the walls are adorned with black-and-white photography that captures Santorini’s breathtaking beauty.

Food & Drinks 

With two restaurants and a bar on site, Zaffron utilises gastronomy, international collaborations, and a smorgasbord of authentic experiences to deliver a one-of-a-kind core concept. The fine-dining eatery Zeffirino is set against the backdrop of Santorini’s spectacular views and offers guests an authentic, Italian experience with the use of local produce and much-loved recipes created by the family of Zeffirino Belloni. From homemade, fresh pasta to catch-of-the-day fish courses and the signature Pesto Genovese secret family recipe, Zeffirino’s menu is expertly complemented by a curated wine list that includes local and Italian labels.

For more laid-back moments, Trattoria Belloni offers a choice of classic Italian dishes and comfort food, while the Blu Pool Bar is the place for sushi and signature cocktails. Being a few steps away from the sea, Zaffron also features a beautiful beach setup, with sunset parties as part of its entertainment programme.

Bespoke Experiences 

International partnerships are at the heart of the resort, including a series of DJ events and creative dinner parties in collaboration with leading modelling agency Elite Model Management London. Art is also an important part of Zaffron, where a partnership with world-renowned agency Magnum Photos will include immersive workshops with their award-winning photographers for the hotel’s guests.

At the resort’s spacious spa, guests can benefit from wellness treatments that tap into the healing properties of Greek nature. The spa uses exclusively Korres skincare and beauty products made from natural ingredients inspired by homeopathic remedies and rooted in tradition.

The ultimate indulgence setup features a range of bespoke touches of comfort and practicality, from the moment guests are picked up by luxurious and environmentally friendly electric cars. The switch to pure escapism mode continues with island hopping in the Aegean through private yachts and tailor-made sailing trips into endless sunsets.

Radisson Blu Zaffron Santorini 

A: Apollonos & Makedonias Street, Kamari, Santorini 

Top 10 Non Touristy Things to do in Santorini

Let’s admit it. Santorini is a dream destination that you should experience at least once in a lifetime.

The caldera views, the picture-perfect alleyways, the white and blue domes, the cave hotels, the gorgeous sunsets, all form an insanely unique setting that blows your mind away. But if you want to really enjoy the island, avoid visiting during high season; in order to escape the crowds that spoil the romantic (and not only) ambiance. Beaches are not the highlight of the island, so you can easily visit in April, May, or October. 

Once you step foot on this amazing volcanic isle, here is what you should not miss:

1. Stay in a cave hotel 

An unforgettable experience- quite pricey but totally worth it while visiting Santorini. What cave hotels can offer you is magical, a feeling that you are part of the Cyclades, that you are in the heart of the Greek islands. I don’t know if words are capable of describing this greatness, the feeling I had staying in a cave house, where I imagined that time stopped, just enough to enjoy these moments and to embrace my surroundings. Especially in the bedroom, the sensation was completely serene, so I could hang together with Morpheus for hours without a care in the world.

2. Spend a few days in Pyrgos, the most picturesque village of Santorini 

If you are seeking peace and stunning views, then Pyrgos it is. A hilltop village built around a Venetian castle, it features tiny whitewashed alleyways and an off-the-beaten-path charm. Moreover, Selene, one of the most highly-rated restaurants in Greece is located here (enjoy the dining balcony during summer).

3. Go hiking from Fira to Oia

This was also one of the most picturesque parts of my trip and the best way to experience Santorini’s natural beauty. This hike is 6 miles one-way and passes through Fira, Firostefani, Imerovigli, and Oia. Along the way, you will find spectacular ocean views. The best time to start this trek is in the morning, or in the afternoon, so as to reach Oia at the moment of the sunset. You can start the trail from central Fira or Oia.

4. Find Skaros Rock 

Well, it’s not difficult to find it since it’s a wonderful destination for hiking and certainly one of the best spots for photography in Imerovigli. It’s a rock formation and collection of ruins, next to a monastery, known as the Chapel of Panagia Theoskepasti; it remains in use on the cliffs below the rock feature.

5. Wine tasting at Santo Wines 

Did you know that even the flavour of wine in Santorini is influenced by the island’s volcanic ground? It creates a unique flavour difficult to find elsewhere. Additionally, vine trees are often formed into circles and grown on the ground to protect the crop from strong ocean winds. Santo Wines in Pyrgos is the largest winery on the island and considered one of the leading vineyards in Santorini. 

6. Jump off a boat into hot springs

Every day traditional boats leave from old Fira port for a boat tour to the volcanic island of Nea Kameni surrounded by warm dark waters, the volcanic hot springs are known for their therapeutic benefits. Don’t wear your favorite swimsuit in order to enjoy the hot springs, after a hike around the rim of an active volcano.

 

7. Visit a Monastery that resembles a fortress 

The Prophet Elias Monastery is known for being the highest point from where you can admire an exclusive view of Santorini. The monastery is surrounded by four small chapels, resembling a fortress from the outside. It’s one of the best places to reveal your Insta-famous side.

8. See a movie at an open-air cinema

Open Air Cinema Kamari (or Cinekamari), established in 1987, is actually considered by The Guardian as one of the 10 best open-air cinemas in the world. Surrounded by trees, in a fairytale-like garden with a beautiful bar, you can watch a movie under the stars. Dreamy, right?  

9. Visit a unique bookstore

Inside a quirky architectural wonderland that seems like a hobbit home, you can find a paradise for book lovers. Atlantis is not the average bookstore that you have in mind. Having been included in several lists of the most picturesque bookshops in the world, it has book treasures mostly in English, but also in Greek, French, Italian, German, Spanish, and Chinese.

10. Visit Emporio village

Located just 12km from Fira, the largest village of Santorini, overlooking the beaches of Perissa and Perivolos, is a charming traditional settlement with old windmills, blue-domed churches, picturesque little streets, and a 15-century fortress- definitely worth seeing!