Radisson Blu Zaffron is set to become Santorini’s first lifestyle destination resort – where authentic hospitality is elevated by opulent design, a beach area reserved only for guests, exclusive events, and unforgettable bespoke experiences.

Strategically located near Kamari beach, the new 5-star resort (which had a soft launch in July 2021, and is officially opening its doors on April 18, 2022) features an exotic, boho-chic ambience with a quintessentially Cycladic architecture. Offering relaxed elegance in an all-suite environment- its unrivalled cuisine, discreetly luxurious accommodation and boutique experiences, allows guests to enjoy an intimate getaway in Santorini, one of the most beautiful islands in the world. 

Featuring 103-rooms, the resort brings a strong lifestyle element to the island via an eclectic mix of experiences, events, and international brand collaborations, as it marks the first luxury hospitality offering from Fais Group; an Athens-based distributor of a vast luxury, fashion and sports brand-portfolio – with world-renowned brands such as Tod’s, Hogan, Salvatore Ferragamo, Philipp Plein, Princess Yachts, KIKO Milano, Under Armour, Adidas, Puma, and Technogym (to name a few). 

“With Zaffron, our goal is to showcase our sui generis approach to hospitality in a way that’s respectful to the island’s heritage. At the same time, we want to introduce a new concept where our guest’s stays are enriched and elevated via international brand collaborations and a rich variety of exclusive events,” says Manolis Papadakis, Radisson Blu Zaffron Resort’s Director of Hospitality Division and General Manager. 

Design & Character 

Responsible for Zaffron’s concept design and master plan are Greek-based architects Arc-Set, who wanted to respect the rugged landscape of the island, and at the same time create a relaxing and warm, softly textured haven.

The lobby’s elegant domes and arches, a gentle nod to Santorini’s prevalent architectural theme, are combined with natural materials such as wood and stone, providing an earthy ambience that makes guests feel instantly welcome. The use of domes is also apparent in the interior of the generously spaced 103 rooms, suites, and villas that range from a superior room with a king bed to the presidential suite with a private plunge pool.

Overseen by Designteam | Nikos Theodorakopoulos, the interiors boasts a serene and calming environment with the use of tactile materials, rich textures, and a neutral colour palette. Sustainable wood surfaces are complemented by linen and cotton fabrics, while the walls are adorned with black-and-white photography that captures Santorini’s breathtaking beauty.

The element of water is ever-present with jacuzzis and heated private pools being part of almost every room, as well as with two imposing, central heated pools, spanning 220 square metres and 138 square metres respectively. Acting as the beating heart of the resort, the master pool with its eye-catching, black-and-white meander pattern bedazzles visitors; an ideal setting for both relaxed noons and upbeat nights, the pool bar will be home to special performances by international guest DJs, and other events.

Food & Drinks 

With two restaurants and a bar on site, Zaffron utilises gastronomy, international collaborations, and a smorgasbord of authentic experiences to deliver a one-of-a-kind core concept. The fine-dining eatery Zeffirino is set against the backdrop of Santorini’s spectacular views and offers guests an authentic, Italian experience with the use of local produce and much-loved recipes created by the family of Zeffirino Belloni. From homemade, fresh pasta to catch-of-the-day fish courses and the signature Pesto Genovese secret family recipe, Zeffirino’s menu is expertly complemented by a curated wine list that includes local and Italian labels.

For more laid-back moments, Trattoria Belloni offers a choice of classic Italian dishes and comfort food, while the Blu Pool Bar is the place for sushi and signature cocktails. Being a few steps away from the sea, Zaffron also features a beautiful beach setup, with sunset parties as part of its entertainment programme.

Bespoke Experiences 

International partnerships are at the heart of the resort, including a series of DJ events and creative dinner parties in collaboration with leading modelling agency Elite Model Management London. Art is also an important part of Zaffron, where a partnership with world-renowned agency Magnum Photos will include immersive workshops with their award-winning photographers for the hotel’s guests.

At the resort’s spacious spa, guests can benefit from wellness treatments that tap on the healing properties of Greek nature. The spa uses exclusively Korres skincare and beauty products made from natural ingredients inspired by homoeopathic remedies and rooted in tradition.

The ultimate indulgence setup features a range of bespoke touches of comfort and practicality, from the moment guests are picked up by luxurious and environmentally-friendly electric cars. The switch to pure escapism mode continues with island hopping in the Aegean through private yachts and tailor-made sailing trips into endless sunsets.

Radisson Blu Zaffron Santorini 

A: Apollonos & Makedonias Street, Kamari, Santorini 

Team IG

This article was written/ edited by a team member of IN+SIGHTS GREECE.

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