Shopping in Athens has changed a lot in the past few years.

Sure, Voukourestiou Street has its polished designer labels, and Plaka is still lined with touristy souvenirs- but the real fun is in the city’s new wave of thoughtful, independent shops. Think concept-driven spaces, clever local designers, and makers putting a modern twist on traditional craftsmanship.

What keeps us wandering the city streets any given day of the week? The contrast. One minute we’re slipping into a sleek boutique in Kolonaki, the next we’re poking around a stripped-back studio in Exarcheia. We love getting lost among bookshelves, admiring handmade ceramics, or stumbling into a place that feels more like an art installation than a store. There’s always something unexpected, and even the most seasoned shoppers on our team find themselves walking away with a little surprise.

From fashion and jewellery to vinyl, books, and objects we didn’t even know we needed, these are the shops in Athens, where you’ll catch our editors exploring, hunting for something special, and inevitably leaving with our bags a little heavier! 

Mon Coin Studio 

Based in the historic centre of Athens, MSC functions both as a gallery with exhibitions and as a shop. The considered space houses ceramics, candles, jewellery, and everyday objects sourced largely from across Greece. The selection balances traditional craft with contemporary design, making it a place where a brief stop can turn into a delightful discovery.

A: Thisiou 7, Athens

Phāon

At the foot of Lycabettus Hill in Kolonaki, Phāon brings together niche fragrances and floral design in a serene, design-led setting. The focus is on subtlety and atmosphere- textures, scents, and colour combine to create an experience that is memorable.

A: Likavittou 29, Athens 

10AM Apotheke

Tucked into the basement of 10AM Lofts on Konstantinoupoleos Street, the space curates handcrafted objects that engage the senses, from scented candles and culinary accoutrements to handmade tableware and wellness items. Every corner is considered, with pieces that are both functional and beautiful, inviting slow exploration.

A: Konstantinoupoleos 82, Athens 

Aphilo Athens

In the creative hub of Exarcheia, Aphilo is more than a store, it’s a community. The founders’ own collections sit alongside pieces by emerging designers experimenting with traditional techniques across fashion, jewellery, and homeware. The space feels alive with creativity, making it an inspiring stop whether you’re hunting for something special or just soaking up the energy of Athens’ modern craft scene.

A: Zoodochou Pigis 49‑51, Athens 

It’s A Shirt

Christina Christodoulou transforms high-quality leftover textiles into timeless, unisex shirts, continuing a family craft that stretches back decades. Silhouettes are versatile and understated, built to move seamlessly from season to season. Visiting the atelier feels like stepping into a quiet world of meticulous tailoring, where every stitch carries a sense of heritage and care.

A: Asklipiou 67, Athens 

Alexandrakis

Founded in 1860, Alexandrakis is one of Athens’ oldest clothing emporiums and a living archive of sartorial elegance. The Bauhaus-inspired interior and antique display cabinets hint at a past frequented by the city’s high society, while the curated selection of clothing feels timeless and refined.

A: Ermou 27, Athens 

Ancient Greek Sandals

Globally recognised yet proudly local, Ancient Greek Sandals remains deeply tied to traditional craftsmanship. Each pair is handmade using time-honoured techniques, striking a balance between simplicity and personality. Trying on a pair in the heart of Athens gives a tactile sense of the skill behind every design.

A: 3-5 Kolokotroni, Voulis &, 1st Floor, Athens

Mouki Mou Athens 

Set within a 1970s building in Kolonaki, Mouki Mou’s minimal mid-century interior lets its curated edit of clothing, jewellery, and objects shine. Designers like Lemaire, Casey Casey, Sofie D’Hoore, and Vogel Studio share the space, creating a slow-browsing experience where every discovery feels intentional.

A: Diogenous 15, Athens 

Luisa World

This locally loved boutique balances international luxury houses with contemporary designers. The store is polished, the staff are expert, and each visit feels like a lesson in refined shopping. Whether you’re after a classic investment piece or something directional, it’s always worth a stop.

A: Skoufa 15, Athens 

Hermina Athens

Set in a renovated neoclassical building in the city centre, Hermina boutique pairs minimalist interiors with bold jewellery inspired by Greek mythology. Marble and gold tones frame each piece, emphasising craftsmanship and wearable design, making it a go-to for stylish, artisanal jewellery. 

A: Limpona 5, Athens 

Callista

Each handbag is handcrafted in Athens, with a focus on clean lines, considered proportions, and beautifully sourced leather. The result is timeless, something you feel the moment you step into the Kolonaki boutique- pared-back, refined, and designed for slow browsing.

A: Voukourestiou 4, Athens 

Nikos Koulis

The flagship on Voukourestiou Street is more than a boutique- it’s an immersive experience. Statement jewellery crafted from exceptional stones is presented in a way that feels both modern and timeless. Every visit reveals the artistry behind the collections, making it a unique experience.

A: Voukourestiou 21B, Athens 

Kotsonas Shoes

Family-run, Kotsonas combines craftsmanship with meticulous attention to fit. From tailored pumps to strappy sandals, every pair is handmade, ensuring quality and longevity. Inside the buzzing boutique in the heart of Kolonaki, you might even bump into Greek celebrities trying on a pair or two.

A: Xanthou 6, Athens 

i-D Fine Jewellery

Kolonaki-based i-D Fine Jewellery celebrates both Greek and international designers, with a mix of contemporary and one-of-a-kind creations. Displayed thoughtfully, the boutique encourages you to take your time, making it a quiet haven for jewellery lovers.

A: Kanari 12, Athens 

Aesthet

On Valaoritou Street, Aesthet brings together clothing, jewellery and accessories by Greece’s most exciting contemporary designers. The curated, cohesive layout makes it simple to discover multiple brands in one visit, whether you’re browsing or hunting for a standout piece.

A: Valaoritou 15, Athens

Bespoke Athens 

In Kolonaki, Bespoke elevates traditional tailoring to an art form. Fully made-to-measure options allow for complete customisation, guided by expert hands. The atelier embodies precision, craft, and timeless elegance, offering an unparalleled experience for those in search of sartorial perfection.

A: Panagiotou Anagnostopoulou 15-17, Athens

Zeus + Dione

Tucked on Voukourestiou Street, the Zeus + Dione flagship is where heritage and contemporary design meet effortlessly. Every piece draws on traditional craftsmanship, from handwoven silks to delicate embroidery, while remaining wearable and modern. The boutique itself is serene and sculptural, with soft lighting that highlights the texture and detail of each garment.

A: Voukourestiou 6, Athens 

Brand Stories

For pre-loved luxury, this boutique offers a carefully curated edit of designer bags, luggage, jewellery and accessories. Each item is authenticated, creating a destination for collectors or anyone seeking investment pieces with a story. Browsing here is like exploring a miniature museum of coveted treasures.

A: Solonos 27 and Dimokritou, Athens 

LoFi Concept

In Koukaki, this hybrid space combines vinyl, art and design in an immersive, creative setting. The record selection is wide and ever-evolving, while the in-house lab produces unique ceramics, jewellery, and objects. It’s a hub for anyone seeking creativity across multiple forms.

A: Odissea Androutsou 38, Koukaki

Paraphernalia

This cool concept store continues to surprise with a globally minded edit of lighting, ceramics, and objets d’art. The space itself is sculptural, letting each object speak for itself. Even casual browsing feels like uncovering a carefully guarded secret, with pieces that feel entirely unique yet completely right for your home or wardrobe.

A: Ioannou Paparrigopoulou 15, Athens 

Hyper Hypo

Tucked into Monastiraki, Hyper Hypo is a bookstore with a distinctly contemporary edge, bridging art, design and independent publishing. Shelves are curated to spark curiosity, from thought-provoking art monographs to experimental magazines, making it a place for both discovery and inspiration. 

A: Voreou 10, Athens 

Lexikopoleio

Nestled in Plaka, Lexikopoleio is an independent bookstore celebrated for its thoughtful multilingual selection in Greek, French, and English. The shop has a warm, welcoming atmosphere, with cozy corners that invite you to spend time exploring literature or local history. 

A: Stasinou 13, Athens

Main Image by Kotsonas Shoes