Best Greek Beauty Brands for Spring Summer 2025 

If you’re as obsessed with skincare as we are, prepare to indulge in the ultimate edit of Greek beauty must-haves for summer.

Handpicked and rigorously tested by our editors, these standout brands offer unparalleled luxury through their innovative formulas and naturally potent ingredients. Think radiant skin, effortless glamour, and that coveted Mediterranean glow- all bottled up for your beauty ritual.

Whether you’re elevating your at-home routine or curating the perfect travel essentials, these Greek beauty treasures deserve a prime spot in your lineup this summer season!

Insights Greece - Best Greek Beauty Brands for Spring Summer 2025 

Mielev

Take your beauty ritual to the next level with Mielev, the Greek brand redefining luxury through a seamless fusion of nature and science. Celebrated by beauty enthusiasts worldwide, Mielev crafts high-performance cosmetics using the finest organic ingredients- vegan, cruelty-free, and ethically sourced. Each formula is meticulously designed to nourish and enhance, striking the perfect balance between sustainability and authenticity. With a refined French touch and a commitment to conscious beauty, Mielev offers an indulgent experience where sophistication meets integrity.

Top picks 

La pluie- Pure Skin Natural Cleanser 

This all-natural formula effortlessly removes makeup without stripping the skin, thanks to organic witch hazel water and orange extract. With prebiotics to support the skin’s microbiome and aloe vera to calm and soothe, it leaves skin soft, radiant, and never tight. 

L’ éclaircie- Advanced Concentrate HA Serum

From the first application, there’s a noticeable tightening effect, smoothing fine lines. Even as an eye serum, it performs beautifully, reducing puffiness and refreshing tired eyes- making it a true skincare essential! 

La roseraie- 24H Antioxidant Face Cream 

Lightweight yet deeply nourishing, it absorbs beautifully without leaving residue, making it perfect for both morning and night. After consistent use, skin feels noticeably plumper and more radiant. 

Korres

Bridging the gap between nature and innovation, Korres is the trailblazing Greek beauty brand that transforms skincare into a sensorial ritual. Rooted in Greece’s lush botanical heritage, Korres fuses natural ingredients- like antioxidant-rich mountain tea and soothing sage- with cutting-edge science to create high-performance formulas that deliver results. Each product is a tribute to the land, crafted with integrity to preserve biodiversity and elevate skincare to a new standard- without sacrificing luxury or affordability.

Top picks 

Cooling After-Sun Gel Face + Body

Infused with the nourishing power of edible Greek yogurt, this after-sun is a game changer as it instantly hydrates and revitalises- bringing immediate relief to burnt, tight or dry skin. 

Honey Pear Shower Gel

The natural sweetness of honey pear combined with olive oil creates a silky, dewy texture that locks in moisture- giving you a healthy, radiant complexion from neck to toe. 

Korres Mint Lip Butter Stick

The smooth texture glides on effortlessly, instantly soothing and hydrating lips that need a little extra care over summer. Ideal for anyone battling dry lips, this butter stick is perfect for keeping your pout hydrated and smooth under the sun.

Euthalia

This authentic Greek beauty brand turns skincare into an art form, fusing cutting-edge cosmetology with the pure potency of botanicals. Euthalia delivers high-performance formulas that nourish, restore, and unveil your skin’s natural radiance with every use. Each product captures the essence of holistic beauty while championing sustainability. For those who crave more than just skincare, Euthalia offers a ritual- a moment of mindfulness, elegance, and the timeless allure of nature’s finest ingredients. 

Top picks

Multi-Purpose Dry Oil 

Designed to deeply hydrate and enrich, it’s a post-sun saviour for glowing, silky-soft skin. The lightweight formula absorbs well, leaving no greasy residue. Perfect as a daily hydrator, or even for a little extra glow! 

Active Hyaluronic Cream 

Delivering intense hydration and restoring a healthy luminosity, it’s packed with powerful ingredients that visibly smooth and soften the skin, leaving it plump and radiant all day long. The formula also helps reduce the appearance of fine lines and wrinkles. 

Gentle Hydrating Cleanser 

This cleanser offers a soft yet thorough cleanse for both the face and eyes. Infused with olive oil, it dissolves makeup and impurities while maintaining the skin’s natural moisture balance. The creamy formula leaves the skin feeling fresh and nourished. 

Tip: For all our Australian readers, Euthalia’s coveted beauty products are now exclusively available at dioni- so no more waiting to get your hands on them! 

Eolia

Inspired by the lush landscapes of Greece, Eolia transforms the finest raw ingredients from the earth into nourishing, vegan, and cruelty-free skincare. Each formula is a testament to the art of clean beauty- fusing ethical craftsmanship with gentle self-care. Rooted in sustainability and guided by a commitment to purity, Eolia invites you to experience a beauty ritual that is as kind to your skin as it is to the planet. 

Top picks

Shimmering Dry Oil 

The bronzing effect is subtle but luminous, with just the right touch of shimmer to enhance your natural glow- whether swept over shoulders, legs, or even through hair for a light finishing touch!

Hydra Keratin Boost Mask

The rich yet lightweight formula revives dull, brittle hair, sealing split ends and preventing breakage without weighing it down. After just one use, expect silkier, healthier-looking locks.

After Sun Gold Orchid

This ultra-refreshing cream-gel is packed with yogurt, aloe vera, and cucumber- instantly soothing and hydrating skin after a day in the sun. This is a summer staple for radiant, replenished skin.

Kear

Rooted in heritage yet driven by sustainability, Kear captures the essence of the Mediterranean with pure, locally sourced ingredients that nourish the skin and honour the earth. Every formula is crafted with authenticity, infused with timeless botanicals, and designed to deliver results. Made exclusively in Greece, Kear embodies conscious luxury, where tradition meets innovation, and beauty flourishes in its purest form. 

Top picks

One Drop Elixir

With an innovative eye active that targets dark circles and puffiness, it’s ideal for a more refreshed look. A perfect balance of modern science and timeless ingredients, it leaves complexion smoother, brighter, and revitalised. 

Exfoliating Herbal Soap 

With a unique blend of seaweed and almond grains, this soap gently exfoliates, detoxifies and unclogs pores, removing dead skin cells without stripping moisture, leaving skin feeling hydrated and rejuvenated.  

Kear Hydrate Relax Body Oil 

Infused with 7 active, natural ingredients, it deeply nourishes and replenishes dehydrated skin, leaving it soft, supple, and revitalised. The lightweight, fast-absorbing formula provides calming relief for irritation. 

Apivita

Inspired by the power of nature and the precision of science, Apivita reimagines Greek beauty with skincare that nurtures both skin and soul. Infused with botanical extracts and backed by innovative research, each formula is designed to restore balance, radiance, and well-being, transforming daily skincare into a luxurious ritual. These products are a testament to the brand’s commitment to holistic beauty, harnessing the power of botanicals to deliver results while honouring the environment.

Top picks

Hydra Fresh Tinted Face Gel Cream SPF50

Offers protection against UVA, UVB, infrared rays, and blue light, making it the perfect shield for daily exposure to the sun. Ideal for all skin types, this tinted gel cream is a must-have for anyone looking to achieve flawless, protected skin all summer long.

Bee Safe Sun Hydra Protective Sun Filters Hair Oil

This nourishing hair oil (that smells as good as it feels) protects your hair from the damaging effects of UV rays while deeply moisturising and softening each strand. Ideal for both wet and damp hair, it’s the perfect companion for days by the pool or at the beach, offering both protection and indulgence with every use.

Refreshing Fig Shower Gel 

The fig extract, rich in vitamins and antioxidants, helps soothe and hydrate skin, leaving it feeling soft and smooth. Combined with the refreshing properties of organic lavender and geranium essential oils, it offers a revitalising experience that’s especially perfect after a long day in the sun. 

Top images by Mielev 

 

Best Greek Perfumes for Spring Summer 2025

Best Greek perfumes

Discover your new signature spring-summer fragrance with our pick of the best Greek-inspired perfumes for 2025.

There’s something undeniably transportive about an exceptional perfume- you know, that invisible trace that lingers long after you’ve left the room. And when it comes to capturing the essence of summer, few places rival Greece. With its sun-drenched landscapes, wild herbs clinging to rugged cliffs, and an endless, sparkling coastline, the Aegean has long been a muse for perfumers who blend timeless tradition with modern artistry.

From heritage brands steeped in apothecary traditions to niche perfumers distilling the soul of the Mediterranean into sun-dappled compositions, our editors have curated the must-know Greek perfume brands for 2025.

Best Greek perfumes

Miconic 

This is more than just a fragrance house, it’s an olfactive passport to the heart and soul of Mykonos. Blurring the lines between scent and storytelling, the brand encapsulates the island’s boundless energy, beauty, and lustrous allure in its meticulously crafted extraits de parfum.

With its Heritage collection, Miconic pays tribute to Mykonos’ most iconic landmarks, each bottle serving as a tribute to a place that has shaped its unparalleled identity. Meanwhile, the Signature range, created in collaboration with master perfumer Cristiano Canali, captures the essence of Mykonos in motion- its salt-laced winds, sun-soaked landscapes, and the magnetic pull of its people.

These aren’t just perfumes; they’re bottled memories of a place where freedom and luxury coexist effortlessly. And with limited-edition releases and collaborations with niche artisans, Miconic is for those who crave more than just a scent. It’s for those who want to carry the spirit of Mykonos with them, no matter where they are. 

Top picks 

Soleil Grec

Bursting with zesty bergamot, green lemon, and pink grapefruit, this perfume captures the golden light of a Cycladic afternoon, softened by the velvet touch of geranium. Effortless and transportive.

Kato Mili

This fragrance embodies the Aegean winds- wild and steeped in history. It opens with bright yuzu and orange blossom, leading to a heart of damask rose, geranium, and Arabian jasmine, evoking the blooms on Mykonos’ whitewashed facades.

Aegean Waves

Effortlessly fresh yet sophisticated, Aegean Waves opens with the bright zest of pink grapefruit, quince, and bitter orange. As it evolves, wild orchid and driftwood blend with the briny allure of seaweed. A limited-edition fragrance that captures the untamed beauty of the Cyclades.

The Greek Perfumer

The Greek Perfumer blends French perfumery traditions with a distinctly Greek sensibility. Founded in Athens in 2018 by perfumer George Papachatzis, the brand has brought Greece to the global fragrance stage. Trained at ISIPCA in Versailles and Gallimard in Grasse, Papachatzis crafts long-lasting, personality-driven perfumes with a deep knowledge of raw materials. 

Each scent is meticulously handcrafted- from the balanced formulations to the sleek bottles with real silver detailing. The brand embraces a boundaryless approach, drawing inspiration from both Eastern and Western influences, with six iconic eaux de parfum and a coveted home fragrance range.

Top picks 

Mastic Onirique 

Starting with the zesty brightness of local tangerine and a hint of pink pepper, this fragrance unfolds into a rich blend of powdery iris and smoky frankincense, capturing the timeless essence of Chios island.

Aithiria

With zesty citrus and fresh mint, this fragrance offers a crisp, cooling burst, while creamy coconut and soft musk in the base create a refreshing yet alluring finish.

Sunset in Mykonos 

With a fresh rush of sea salt and iodine, softened by a hint of ginger and zesty lime (like the final sip of a perfectly mixed cocktail), this fragrance is Mykonos in a bottle- cool and carefree. 

Korres

Korres, a brand synonymous with Greek wellness and natural beauty, extends its philosophy into the world of fragrance with a collection that is both conscious and luxurious. Crafted with fine ingredients, Korres perfumes strike the perfect balance between sophistication and sustainability. The brand’s Mediterranean-inspired scents are an ode to the natural world, capturing the essence of Greek landscapes with a modern touch. Every bottle is a minimalist masterpiece, designed in transparent glass to reflect the purity of the ingredients and the country’s iconic sunlight and shadows.

Top picks 

Kyma

With fresh top notes of lime, mandarin, and orange, Kyma evokes the refreshing spray of seawater. As it unfolds, subtle pepper adds a grounding spiciness. Light, clean, and sophisticated, it’s the perfect everyday fragrance.

Avgoustos

A refreshing citrus blend of mandarin, lavender, and bergamot, Avgoustos offers an uplifting burst of energy. Its perfect balance of brightness and depth captures the essence of Mediterranean summers.

Manos Gerakinis

Manos Gerakinis is the visionary behind Greece’s first luxury niche perfume house which was founded in 2014 with a philosophy that blends nature, history, and art into each scent. Drawing inspiration from his childhood memories of rose harvests, saffron fields, and the intoxicating smells of honey and tobacco, Gerakinis brings a personal touch to every fragrance he creates. His creations break boundaries, as he gently blends Eastern and Western influences, embraces both masculine and feminine elements, and celebrates individuality with a unique, passionate spirit. Gerakinis’ work reflects his commitment to self-expression and timeless beauty, making each bottle a testament to his artistic vision.

Top picks 

Rose Poetique

Warm saffron and balsamic labdanum evoke luxury and history, while tangy rhubarb and raspberry add a vibrant fruitiness. Soft leather and amber provide a grounding, rich finish.

Selene

A tribute to a Greek summer evening, this fragrance opens with fresh Calabrian bergamot, grapefruit peel, and petitgrain, followed by the floral richness of orange blossom, jasmine sambac, and violet.

Naxos Apothecary

The Naxos Apothecary is a luxury natural fragrance and personal care brand that merges the rich history, culture, and flora of Naxos with modern phytotherapy expertise. Built on the legacy of Mr. Tzivanidis’ historic homeopathic pharmacy in Athens, the brand brings the island’s fertile landscape and unique biodiversity to life through its sophisticated offerings.

Inspired by Naxos’ endemic plants and ancient traditions, their fragrances offer a soulful journey through nature’s healing power. With a focus on quality and craftsmanship, The Naxos Apothecary blends storytelling with luxury, creating bespoke scents that connect those who embrace them to the timeless spirit of the Aegean.

Top picks

Alyko

A marine and earthy fragrance with fresh top notes of sea foam, fig leaf, thyme, and Cycladic flora, this perfume is complemented by the briny warmth of saltpans. It captures the unspoiled beauty and coastal spirit of Naxos. 

Amitis

Amitis opens with pear, spearmint, and the earthy sweetness of a river’s confluence, leading to a heart of orange flower and rosemary, evoking nearby villages. The fragrance settles into a base of sea foam, sandalwood, and fine white sand, making it perfect for warmer months.

Main image by Miconic

All Your Essential Oils

Greece is dripping in addictive, magical oils that pack a rich, antioxidant punch, and I’m not just talking about the liquid gold that is their world-famous olive oil. Follow the lead of the Ancient Greeks and experience the plentiful benefits of these key oils.

Insights Greece - All Your Essential Oils
Prickly Pear Seed Oil

The Opuntia Plant grows wild in Greece, as well as other parts of the Mediterranean, and is lauded for being a miracle plant. The prickly pear seed oil contains the highest percentage (88%) of unsaturated fatty acids than any other beauty oil and is rich in protein, essential fatty acids, and vitamins E and K. Known to transform the skin by refining and tightening pores, reducing inflammation, brightening under the eyes, it also lightens dark spots, enhances skin tone and restores elasticity.

Find it in: Opuntia Luxury Oils,

Calendula oil

The Calendula flower holds many natural properties that assist in rehydrating dry, broken skin, as well as areas of redness. The oil from the flower is one of nature’s most powerful botanicals due to its therapeutic properties and contains vitamin C and and potent antioxidants.

Find it in: Dokimon Pure and Korres

Insights Greece - All Your Essential OilsOlive oil

Homer referred to olive oil as liquid gold, and the Ancient Greeks used their native olive tree for everything, including to hydrate and moisturize skin and hair. A natural source of vitamins, minerala, amino acida and antioxidants, make like the ancient Greeks and use it to deeply nourish your skin, lock in moisture, and restore elasticity to maintain youthful, soft skin.

Find it in: Supermarkets stocking good quality oil, Greek villages overflowing with their local pride and joy, and skin care from Korres and Apivita.

Insights Greece - All Your Essential OilsPropolis oil

In ancient Greece, Hippocrates, the most admired figure in the history of medicine, would use propolis to heal infections and wounds. Propolis is effective for treating acne, sensitive skin, protecting the skin against pollution, as well as soothing irritated skin. For its protective properties, it is also commonly used in lip balms amd multi purpose balms.

Find it in: Apivita products. In 2013, APIVITA won an Innovation Award for the Patent of Propolis Extraction against Premature Ageing, resulting from years of experience and the company’s extensive know-how on apicultural products. With effectiveness verified by 8 clinical studies, this particularly powerful antioxidant and anti-aging extract moderates significantly the influence of free radicals, increases skin vitality and enhances the production of collagen and elastin.