Greek brand CHOE was launched a few years ago, in a small village on Corfu, by a couple of talented designers aiming to create natural candles that would delight the senses and insert some luxury into everyday life.
“We use natural materials such as wood, fabric, glass, and bronze, through a series of designs. All of our product lines are hand-poured and handcrafted, furthermore, CHOE’s candles are made only after order,” says owner and creator Helen.
IN+SIGHTS GREECE recently spoke with Helen about their stunning range of candles that are inspired by Ancient Greece and designed to stimulate the senses, change the mood in any room, while also adding aesthetic beauty to your home.
Tell us a bit about your experience in candle making?
Our training in the industry is mainly based on years of experience with common commercial candles. After countless trials with more exclusive materials (natural oils, essential oils, beeswax, etc) we ended up gaining a more specific knowledge on natural fine waxes. On the other hand, our design and handcrafting are mainly based on academic studies and previous work experience in the arts.
What inspires your creations?
CHOE designs are mainly inspired by Ancient Greek culture, with an emphasis on those elements that are preserved in the modern world. Part of our inspiration is also found in Mediterranean nature, our childhood memories, and the scents that remind us of them.
What is the vision behind the brand?
CHOE is an environmentally friendly brand with an emphasis on design and art. We use natural materials and sustainable wax resources while trying to reduce our eco print and waste along the production process. We encourage all who love our products to repurpose and reuse our packaging and empty vessels. This can be done in many creative ways- they can be used as pencil cases, flower vases, decor, jewellery cases- so they continue being loved.
Tell us about your latest collection. What is your favorite scent in this range?
CHOE’s SS2020 basic collection combines simplicity and minimalistic art forms on fabric. The special Ancient Greek themed line for this year reflects ton he Geometric, Mycenaean, Archaic, Classical, and Hellenistic periods of Ancient Greek Art. Our beloved fragrances selection is inspired by Mediterranean nature, herbs, fruit, and blooms. This year’s favourite is the Bergamot & Amber combination- a rough, yet fine scent, with a citrusy essence.
Where are CHOE candles stocked?
We mostly supply boutiques and concept stores in Greece and abroad, as well as several web stores. Our products are also available online on our website.
On another note, can you tell us your favourite holiday destination in Greece and why?
How could one possibly choose a single favourite Greek destination? However, there is a small historical village on the island of Corfu that stands out for me. It was developed between the area of the prosperous Ropa valley and the olive growth hills. Strolling along the picturesque alleys, you will come across many old stone houses, flowery courtyards, and some historical ruins. The village due to its strategic location and fertile land, use to be an important centre during the Venetian era in Corfu. Nowadays it’s just a charming little village of merely one hundred residents. As you might guess, this is the place that we were born and raised and furthermore the place where CHOE brand is located.
How would you describe Greece’s design scene in 2020?
Despite the difficulties that the pandemic has brought and the general financial recession, I find the Greek 2020 design scene very creative, while still preserving its own unique mark.